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    Start Over Journal Title Journal of Advertising Research

    3. Effects of point-of-sale promotional material on sales of cantaloupes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Farrell, Kenneth R. (author / Department of Agricultural Economics, University of California, Berkeley) and Department of Agricultural Economics, University of California, Berkeley
    Format:
    Journal article
    Publication Date:
    1965-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05455
    Journal Title:
    Journal of Advertising Research
    Journal Title Details:
    5 (4) : 8-12
    Notes:
    Evans, AgComm teaching

    4. When Brands Go Dark

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hartnett, Nicole (author), Gelzinis, Adam (author), Beal, Virginia (author), Kennedy, Rachel (author), and Sharp, Byron (author)
    Format:
    Journal article
    Publication Date:
    2021-09-01
    Published:
    United States of America: Advertising Research Foundation
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12453
    Journal Title:
    Journal of Advertising Research
    Journal Title Details:
    Fall 2021
    Notes:
    13 pages., Because of various financial reasons, or a change in strategic focus, sometimes brands stop broad-reach media advertising for a year or longer. These long dark periods have not been subject to much study, so little is known about the likely consequences. This exploratory study addresses this omission by documenting the sales performance of 41 beer, cider, and spirit brands that advertised intermittently over almost two decades. Changes in aggregate brand sales are reported for the years when brands stopped advertising relative to the last advertised year. On average, brand sales declined immediately in the first year and every subsequent year of advertising cessation. Decline generally was faster for smaller brands and for brands that already were declining in sales before advertising cessation.

    5. Health claims in food advertising: is there a bandwagon effect?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lord, John B. (author), Eastlack, Joseph O., Jr. (author), and Stanton, John L., Jr. (author)
    Format:
    Journal article
    Publication Date:
    1987-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21552
    Journal Title:
    Journal of Advertising Research
    Journal Title Details:
    27(2) : 9-15

    6. Correlates of integrated marketing communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Low, G.S. (author)
    Format:
    Journal article
    Publication Date:
    2000-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24643
    Journal Title:
    Journal of Advertising Research
    Journal Title Details:
    40(3) : 27-39
    Notes:
    Findings suggest that agriculture is one of the sectors that commonly involve integrated marketing communications.

    8. How advertising sold milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mellor, C. Michael (author)
    Format:
    Book review
    Publication Date:
    1965-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36470
    Journal Title:
    Journal of Advertising Research
    Journal Title Details:
    5(4) : 58
    Notes:
    Reviews a USDA research report, The effect of different level of promotional expenditures on sales of fluid milk.