Journal Title: Journal of Advertising Research

Start Over Journal Title Journal of Advertising Research

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Low, G.S. (author)
Format:: Journal article
Publication Date:: 2000-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24643
Journal Title:: Journal of Advertising Research
Journal Title Details:: 40(3) : 27-39
Notes:: Findings suggest that agriculture is one of the sectors that commonly involve integrated marketing communications.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Farrell, Kenneth R. (author / Department of Agricultural Economics, University of California, Berkeley) and Department of Agricultural Economics, University of California, Berkeley
Format:: Journal article
Publication Date:: 1965-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05455
Journal Title:: Journal of Advertising Research
Journal Title Details:: 5 (4) : 8-12
Notes:: Evans, AgComm teaching

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ewing, Michael (author), Napoli, Julie (author), and duPlessis, Erik (author)
Format:: Journal article
Publication Date:: 1999-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21551
Journal Title:: Journal of Advertising Research
Journal Title Details:: 39(4) : 29-3

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lord, John B. (author), Eastlack, Joseph O., Jr. (author), and Stanton, John L., Jr. (author)
Format:: Journal article
Publication Date:: 1987-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21552
Journal Title:: Journal of Advertising Research
Journal Title Details:: 27(2) : 9-15

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mellor, C. Michael (author)
Format:: Book review
Publication Date:: 1965-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36470
Journal Title:: Journal of Advertising Research
Journal Title Details:: 5(4) : 58
Notes:: Reviews a USDA research report, The effect of different level of promotional expenditures on sales of fluid milk.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ward, Ronald W. (author)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 35 Document Number: B03682
Journal Title:: Journal of Advertising Research
Journal Title Details:: 16(4) : 37-41
Notes:: James F. Evans Collection

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chattopadhyay, A. (author), Dube, L. (author), and Letarte, A. (author)
Format:: Journal article
Publication Date:: 1996
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25292
Journal Title:: Journal of Advertising Research
Journal Title Details:: 36(6) : 82-89

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: MacDougall, Malcolm D. (author)
Format:: Journal article
Publication Date:: 1984-10-19
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36469
Journal Title:: Journal of Advertising Research
Journal Title Details:: 24(9) : I-9-11

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hartnett, Nicole (author), Gelzinis, Adam (author), Beal, Virginia (author), Kennedy, Rachel (author), and Sharp, Byron (author)
Format:: Journal article
Publication Date:: 2021-09-01
Published:: United States of America: Advertising Research Foundation
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12453
Journal Title:: Journal of Advertising Research
Journal Title Details:: Fall 2021
Notes:: 13 pages., Because of various financial reasons, or a change in strategic focus, sometimes brands stop broad-reach media advertising for a year or longer. These long dark periods have not been subject to much study, so little is known about the likely consequences. This exploratory study addresses this omission by documenting the sales performance of 41 beer, cider, and spirit brands that advertised intermittently over almost two decades. Changes in aggregate brand sales are reported for the years when brands stopped advertising relative to the last advertised year. On average, brand sales declined immediately in the first year and every subsequent year of advertising cessation. Decline generally was faster for smaller brands and for brands that already were declining in sales before advertising cessation.

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