Journal Title: Journal of Advertising - Bibleaves Search Results

1. A content analysis of environmental advertising claims: a matrix method approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carlson, Les (author), Grove, Stephen J. (author), and Kangun, Norman (author)
Format:: Journal article
Publication Date:: 1993-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19560
Journal Title:: Journal of Advertising
Journal Title Details:: 22(3) : 27-40

2. Advertising and public utilities, 1900-1917

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schultze, Quentin J. (author)
Format:: Journal article
Publication Date:: 1981
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25489
Journal Title:: Journal of Advertising
Journal Title Details:: 10(4) : 41-48

3. Advertising and the Department of Energy's campaign for energy conservation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hutton, R. Bruce (author)
Format:: Journal article
Publication Date:: 1982
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19561
Journal Title:: Journal of Advertising
Journal Title Details:: 11(2) : 27-38

4. Advertising pressures on newspapers: a survey

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Soley, Lawrence C. (author) and Craig, Robert L. (author)
Format:: Journal article
Publication Date:: 1992-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25452
Journal Title:: Journal of Advertising
Journal Title Details:: 21(4) : 1-9

5. Advertising profiles: Charles H. Sandage

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dunn, S. Watson (author) and Wright, John S. (author)
Format:: Journal article
Publication Date:: 1978
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36472
Journal Title:: Journal of Advertising
Journal Title Details:: 7(3) : 48-49

6. Advertising regulation's effect upon demand for cigarettes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Abernethy, Avery M. (author) and Teel, Jesse E. (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19076
Journal Title:: Journal of Advertising
Journal Title Details:: 15 (4) : 51-55

7. Agency review of environmental marketing claims: case-by-case decomposition of the issues

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Scammon, Debra L. (author) and Mayer, Robert N. (author)
Format:: Journal article
Publication Date:: 1995
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19565
Journal Title:: Journal of Advertising
Journal Title Details:: 24(2) : 33-44

8. Are some comparative nutrition claims misleading? The role of nutrition knowledge, ad claim type and disclosure conditions

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Andrews, J. Craig (author), Burton, Scot (author), and Netemeyer, Richard G. (author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19074
Journal Title:: Journal of Advertising
Journal Title Details:: 29 (3) : 29-42

9. Baby is sick/baby is well: a test of environmental communication appeals

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Obermiller, Carl (author)
Format:: Journal article
Publication Date:: 1995
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: C19568
Journal Title:: Journal of Advertising
Journal Title Details:: 24(2) : 55-70

10. Buyer characteristics of the green consumer and their implications for advertising strategy

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Shrum, L.J. (author), McCarty, John A. (author), and Lowrey, Tina M. (author)
Format:: Journal article
Publication Date:: 1995
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19566
Journal Title:: Journal of Advertising
Journal Title Details:: 24(2) : 71-82

11. Green advertising and the reluctant consumer

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carlson, Les (author) and Zinkhan, George M. (author)
Format:: Journal article
Publication Date:: 1995
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19567
Journal Title:: Journal of Advertising
Journal Title Details:: 24(2) : 1-6

12. Green advertising: salvation or oxymoron?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kilbourne, William E. (author)
Format:: Journal article
Publication Date:: 1995
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19563
Journal Title:: Journal of Advertising
Journal Title Details:: 24(2) : 7-20

13. Green or non-green? Does type of appeal matter when advertising a green product?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schuhwerk, Melody E. (author) and Lefkoff-Hagius, Roxanne (author)
Format:: Journal article
Publication Date:: 1995
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19562
Journal Title:: Journal of Advertising
Journal Title Details:: 24(2) : 45-54

14. Is your product really green? A content analysis to reassess green advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Segev, Sigal (author), Fernandes, Juliana (author), and Hong, Cheng (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07032
Journal Title:: Journal of Advertising
Journal Title Details:: 45(1) : 85-93

15. Nutrition education with children via television: a review

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Christopher, C.L. (author) and Scammon, D.L. (author)
Format:: Journal article
Publication Date:: 1981
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20461
Journal Title:: Journal of Advertising
Journal Title Details:: 10 : 26-36

16. Shades of green: a multidimensional analysis of environmental advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Banerjee, Subhabrata (author), Gulas, Charles S. (author), and Iyer, Easwar (author)
Format:: Journal article
Publication Date:: 1995
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19564
Journal Title:: Journal of Advertising
Journal Title Details:: 24(2) : 21-32

17. Structural characteristics of televised advertising disclosures: a comparison of the FTC clear and conspicuous standard

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hoy, Mariea Grubbs (author) and Stankey, Michael J. (author)
Format:: Journal article
Publication Date:: 1993-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19075
Journal Title:: Journal of Advertising
Journal Title Details:: 22 (2) : 47-58

18. Targeting promotions in lesser-developed countries: a study of multinational corporation strategies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hill, John S. (author)
Format:: Journal article
Publication Date:: 1984
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36471
Journal Title:: Journal of Advertising
Journal Title Details:: 13(4) : 39-48

19. The role of advertising in the adoption of industrial goods: a look at the raw materials industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Patti, Charles H. (author)
Format:: Journal article
Publication Date:: 1979
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36473
Journal Title:: Journal of Advertising
Journal Title Details:: 8(4) : 38-42

20. Using animated spokes-characters in advertising to young children: does increasing attention to advertising necessarily lead to product preference?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Neeley, Sabrina M. (author) and Schumann, David W. (author)
Format:: Journal article
Publication Date:: 2004
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05948
Journal Title:: Journal of Advertising
Journal Title Details:: 33(3) : 7-23

21. Variation in exposure patterns to commercial sources of information: an empirical analysis of the differences among the poor living in rural and urban environments

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Block, Carl E. (author) and Kellerman, Bert J. (author)
Format:: Journal article
Publication Date:: 1978
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26430
Journal Title:: Journal of Advertising
Journal Title Details:: 7 : 36

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