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    1. Is your product really green? A content analysis to reassess green advertising

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    2. Using animated spokes-characters in advertising to young children: does increasing attention to advertising necessarily lead to product preference?

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    3. Are some comparative nutrition claims misleading? The role of nutrition knowledge, ad claim type and disclosure conditions

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    6. Buyer characteristics of the green consumer and their implications for advertising strategy

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    10. Shades of green: a multidimensional analysis of environmental advertising

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