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    Start Over Subject Term consumers Subject Term public attitude Journal Title Journal of Advertising

    2. Buyer characteristics of the green consumer and their implications for advertising strategy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Shrum, L.J. (author), McCarty, John A. (author), and Lowrey, Tina M. (author)
    Format:
    Journal article
    Publication Date:
    1995
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19566
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    24(2) : 71-82