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- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Soley, Lawrence C. (author) and Craig, Robert L. (author)
- Format:
- Journal article
- Publication Date:
- 1992-12
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25452
- Journal Title:
- Journal of Advertising
- Journal Title Details:
- 21(4) : 1-9
