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    2. Using animated spokes-characters in advertising to young children: does increasing attention to advertising necessarily lead to product preference?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neeley, Sabrina M. (author) and Schumann, David W. (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05948
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    33(3) : 7-23

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