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    3. How to develop international advertising campaigns that work: the example of the European food and beverage sector

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    4. Pro-environment advertising messages: the role of regulatory focus

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    6. Standardisation versus cultural adaptation in food advertising: insights from a two-culture market

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    9. Sources of product information for Chinese rural consumers

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    10. Sources of product information for Chinese rural consumers

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    11. The current practices in food advertising: the usage and effectiveness of different advertising claims

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    16. Environmental threat appeals in green advertising

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    17. The effects of brand experience and an advertisement's disclaimer speed on purchase: speak slowly or carry a big brand

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    19. Information asymmetries, labels and trust in the German food market: a critical analysis based on the economics of information

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    20. Consumer attitudes towards products of foreign origin: do they vary across product classes?

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    23. Enhancing food promotion in the supermarket industry: a framework for sales promotion success

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    24. International food advertising, pester power and its effects

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    25. Just where does corporate responsibility end and consumer responsibility begin? The case of marketing food to kids around the globe

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    26. Integrated marketing communications in the Australian and New Zealand wine industry

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    30. Television advertising and classes of food products consumed in a paediatric population

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    31. Do bans on illuminated on-premise signs matter? Balancing environmental impact with the impact on businesses

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    32. The links between objectives and function in organizational sponsorship

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    33. Effort investment in persuasiveness: a comparative study of environmental advertising in the United States and Korea

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    34. Introduction to the special issue on social and environmental issues in advertising

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