Search

    Start Over Journal Title International Journal of Advertising

    22. International food advertising, pester power and its effects

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McDermott, Laura (author), O'Sullivan, Terry (author), Stead, Martine (author), and Hastings, Gerard (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36487
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    25(4) : 513-540

    23. Television advertising and classes of food products consumed in a paediatric population

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Taras, Howard (author), Nader, Philip (author), Berry, Charles C. (author), Hoy, Tricia (author), and Boyd, Christy (author)
    Format:
    Journal article
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36488
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    19(4) : 487-493

    25. Standardisation versus cultural adaptation in food advertising: insights from a two-culture market

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cervellon, Marie-Cecile (author) and Dube, Laurette (author)
    Format:
    Journal article
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36490
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    19(4) : 429-447

    28. The effects of brand experience and an advertisement's disclaimer speed on purchase: speak slowly or carry a big brand

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Herbst, Kenneth C. (author) and Allan, David (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36493
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    25(2) : 213-222

    29. How to develop international advertising campaigns that work: the example of the European food and beverage sector

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Appelbaum, Ullrich (author) and food (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36494
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    12(3) : 223-241

    Limit your search

    View distribution

    more »