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    12. Just where does corporate responsibility end and consumer responsibility begin? The case of marketing food to kids around the globe

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    15. Enhancing food promotion in the supermarket industry: a framework for sales promotion success

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    16. International food advertising, pester power and its effects

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    18. The effects of brand experience and an advertisement's disclaimer speed on purchase: speak slowly or carry a big brand

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    20. Information asymmetries, labels and trust in the German food market: a critical analysis based on the economics of information

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