Subject Term: 3 selected / Journal Title: International Journal of Advertising

Start Over Subject Term food Subject Term marketing communication Subject Term nutrition information Journal Title International Journal of Advertising

1. Amount of label information effects on perceived product quality

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Robertson, Kim R. (author) and Marshall, Roger (author)
Format:: Journal article
Publication Date:: 1987
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36498
Journal Title:: International Journal of Advertising
Journal Title Details:: 6(3) : 199-205

2. The current practices in food advertising: the usage and effectiveness of different advertising claims

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cheong, Yunjae (author), Kim, Kihan (author), and Zheng, Lu (author)
Format:: Journal article
Publication Date:: 2009
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36476
Journal Title:: International Journal of Advertising
Journal Title Details:: 28(3) : 527-553

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1. Amount of label information effects on perceived product quality

2. The current practices in food advertising: the usage and effectiveness of different advertising claims

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