1. Pro-environment advertising messages: the role of regulatory focus Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Bhatnagar, Namita (author) and McKay-Nesbitt, Jane (author) Format: Journal article Publication Date: unknown Published: International Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07220 Journal Title: International Journal of Advertising Journal Title Details: 35(1) : 4-22