1. Promotion budgeting and control in the fast food industry Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Jizba, Barbara (author) and Fleming, Mary M.K. (author) Format: Journal article Publication Date: 1993 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36496 Journal Title: International Journal of Advertising Journal Title Details: 12(1) : 13-25