1. An 89% solution adoption rate at a two-year follow-up: evaluating the effectiveness of an animated agricultural video approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bello-Bravo, Julia (author)
- Format:
- Journal article
- Publication Date:
- 2019-12-01
- Published:
- International: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12388
- Journal Title:
- Information Technology for Development
- Journal Title Details:
- Issue 3
- Notes:
- 15 pages., Securing the adoption of scalable agro-educational information and communication technology (ICT) solutions by farmers remains one of the international development community’s most elusive goals – in part due to two key gaps in the data: (1) limited comparisons of competing knowledge-delivery methods, and (2) few to no follow-ups on long-term knowledge retention and solution adoption. Addressing both of these gaps, this follow-up study measures farmer knowledge retention and solution adoption two years after being trained on an improved postharvest bean storage method in northern Mozambique. The results found animated-video knowledge delivery at least as effective as a traditional extension approach for knowledge retention (97.9%) and solution adoption (89%). As animated video can more cost-effectively reach the widest – even geographically isolated – populations, it readily complements extension services and international development community efforts to secure knowledge transfer and recipient buy-in for innovations. Implications and future research for adult learning are also discussed.