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    Start Over Subject Term attitudes Journal Title HortTechnology

    2. Consumer perceptions of aquaponic systems

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Short, Gianna (author), Yue, Chengyan (author), Anderson, Neil (author), Russell, Carol (author), Phelps, Nicholas (author), and University of Minnesota
    Format:
    Journal article
    Publication Date:
    2017-06
    Published:
    United States: American Society for Horticultural Science
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10442
    Journal Title:
    HortTechnology
    Journal Title Details:
    27(3) : 358-366
    Notes:
    11 pages., Via online journal., Aquaponics, an integrated system with both hydroponic plant production and aquaculture fish production, is an expanding alternative agriculture system. Many key questions about the overall feasibility of aquaponic systems remain unanswered. Of particular concern for start-up and established producers alike are consumer perceptions and willingness to pay for aquaponic produce and fish. This study reports results and analysis of a consumer survey about perceptions and preferences for aquaponic-grown products that was conducted in Minnesota during Feb. 2016. Probit and ordered probit models are used to evaluate the probability of different consumer demographic segments having various levels of knowledge and perceptions about aquaponics. About one-third of respondents had previously heard of aquaponics, and upon learning more about the system through the survey, respondents tended to be generally neutral or favorable to aquaponics. Price might be an issue for many consumers, but many tend to believe that aquaponics can impact the environment in a positive way. The results represent a first step toward building knowledge about the potential consumer base for aquaponics, which is a critical piece in the system’s potential overall profitability. It appears that consumer education and marketing will be key for the expansion of the market.

    3. Consumer perceptions of green industry retailers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Julie H. (author), Campbell, Benjamin L. (author), and University of Georgia
    Format:
    Journal article
    Publication Date:
    2019-03-26
    Published:
    United States: American Society for Horticultural Science
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10436
    Journal Title:
    HortTechnology
    Journal Title Details:
    29(2) : 213-222
    Notes:
    10 pages., Via online journal., A survey of Connecticut consumers was used to investigate perceptions of various green industry retailers. Consumer perceptions of independent garden centers (IGC), home improvement centers (HIC), and mass merchandisers (MM) business practices and their perceived value were assessed. Analysis of variance and ordinary least squares regression models were used to analyze the data. Results indicated that customer service, knowledgeable staff, and high-quality plants are important factors when consumers are deciding where to shop. IGCs were ranked highest in perceived customer service, knowledgeable staff, and plant quality, followed by HICs. MMs were ranked lowest for the majority of measured business practices, with the most notable exception being price. Additionally, IGCs, HICs, and MMs are perceived differently across age cohorts.

    4. Curricula influence college student knowledge and attitudes regarding invasive species

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Waliczek, Tina M. (author), Parsley, Kathryn M. (author), Williamson, Paula S. (author), Oxley, Florence M. (author), and Texas State University The University of Memphis Austin Community College
    Format:
    Journal article
    Publication Date:
    2018-08
    Published:
    United States: American Society for Horticultural Science
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10330
    Journal Title:
    HortTechnology
    Journal Title Details:
    28(4) : 548-556
    Notes:
    9 pages., Via online journal., Negative impacts from invasive species present a global problem. Consequently, invasive species biology has emerged as an important subdiscipline of conservation biology. One of the goals of invasive species biology is to educate the public about impacts and potential control of invasive species. The purpose of this study was to determine if a lecture, a lecture and laboratory learning model, or both influence college student learning gains and whether increase in knowledge results in changes in attitudes about invasive species. A pre- and posttest instrument that measured knowledge and attitudes of invasive species was administered to several different classes of students at a university and community college. One group of students received a lecture and laboratory curriculum between the pre- and posttest (the lecture and laboratory treatment group). A second group of students received a lecture between the pre- and posttest (the lecture-only treatment group) and a third group received no instruction between tests (the control group). The lecture was in the form of an electronic presentation, whereas the laboratory curriculum included a case study, a visual aid, and a scavenger hunt to educate students about examples of invasive plant and animal species. In all classes and groups, there were at least 2 weeks between administering the pre- and posttest. Results showed that the control group scores were not different between the pre- and posttest. However, both the lecture-only and the lecture and laboratory treatment groups had scores that changed after receiving the curricula. In addition, there was an effect of curricula on student learning for the three conditions. The differences between the group that received no curricula vs. the two that did indicated that the curricula were effective teaching interventions to help students become more educated about invasive species.

    7. Horticultural activity program for improving emotional intelligence, prosocial behavior, and scientific investigation abilities and attitudes in kindergarteners

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Park, Sin-Ae (author), Cho, Moon-Kyoung (author), Yoo, Mung Hwa (author), Kim, Soo-Yun (author), Im, Eun-Ae (author), Song, Jong-Eun (author), Lee, Jin-Cheol (author), Jun, In Gun (author), and Konkuk University Heavenly Brain Reactivation Institute Horticultural Therapy Rehabilitation and Education Center Agricultural Technology Service Center of Incheon
    Format:
    Journal article
    Publication Date:
    2016-12
    Published:
    South Korea: American Society for Horticultural Science
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10450
    Journal Title:
    HortTechnology
    Journal Title Details:
    26(6)
    Notes:
    8 pages., Via online journal., The objectives of this study were to examine the effects of a horticultural activity program on the emotional intelligence, prosocial behavior, and scientific investigation abilities and attitudes of kindergarteners. A total of 336 children aged 5 to 7 years in public and private kindergartens and day care centers in Incheon, South Korea, participated in a 24-session horticultural activity program. This program included indoor and outdoor activities such as planting seeds, transplanting plants, making and applying eco-friendly fertilizer, watering, harvesting, using plants to make crafts, and cooking with produce. It was designed to improve the emotional intelligence, prosocial behavior, and scientific investigation abilities and attitudes of kindergarteners. Each session lasted an average of 50 minutes and was held once per week. The results of the study showed that the 24-session horticultural activity program improved the emotional intelligence, prosocial behavior, and scientific investigation abilities and attitudes of the children (P &lt; 0.05). Satisfaction with the program was very high among both the children and their teachers and parents. Future studies should consider exploring the effects of horticultural activity programs on children in different age groups.

    8. Perceptions of precision agriculture technologies in the U.S. fresh apple industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gallardo, Karina R. (author), Grant, Kara (author), Brown, David J. (author), McFerson, James R. (author), Lewis, Karen M. (author), Einhorn, Todd (author), Sazo, Mario Miranda (author), and Washington State University Michigan State University Cornell Cooperative Extension
    Format:
    Journal article
    Publication Date:
    2019-02-28
    Published:
    United States: American Society for Horticultural Science
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10435
    Journal Title:
    HortTechnology
    Journal Title Details:
    29(2) : 151-162
    Notes:
    12 pages., Via online journal., Advances in precision agriculture technologies provide opportunities to improve the efficiency of agricultural production systems, especially for high-value specialty crops such as fresh apples (Malus domestica). We distributed an online survey to apple growers in Washington, New York, and Michigan to elicit stakeholder perceptions of precision agriculture technologies. Findings from this study demonstrated that growers are willing to adopt precision agriculture technologies when they receive results from applied research projects and are engaged with active extension programs. The availability of customized services and purchasing and rental options may minimize the effects of the economies of size that create barriers to adopting increasing access to technologies. Finally, respondents deemed collaborative efforts between industry and academic institutions crucial for adapting the innovation to better address the needs of growers.

    9. Some misconceptions about fruit and vegetables in human nutrition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Magree, J.B. (author)
    Format:
    Journal article
    Publication Date:
    1997-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11149
    Journal Title:
    HortTechnology
    Journal Title Details:
    <7 (3): 234-239>
    Notes:
    Paper presented at the workshop on "Health functional fruit and vegetables," held at the ASHS-96 93rd annual conference, October 8, 1996. Includes references

    10. The effectiveness of using workshops to change audience perception of and attitudes about Xeriscaping

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McKenney, C. (author), Terry, R. (author), and Department of Plant and Soil Science, Texas Tech University, Lubbock, TX; Department of Agricultural Education, Texas A&M University, College Station, TX
    Format:
    Journal article
    Publication Date:
    1995
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08627
    Journal Title:
    HortTechnology
    Journal Title Details:
    5(4) : 327-329