Tongue in cheek, the author explores the idea that those who promote consumption of farm products need to use mascots. "We may neet to put a funny face on our productà"
"The English language is the largest in the world. We have more words at our disposal than anybody and yet every day at the sale barn there are occasions when the English language seems woefully inadequate." Author suggests 26 words that oughta be.
Author wonders if "our enemies have any such program to brainwash future vegetarians and and animal rightists" and, if so, how they go about training those who do so. He imagines a scorecard for young PETA Ambassador contestants.