One of the things attracting tourists has taught us is to value the habit of preservation. We have to depend on devoted scholars and archeology diggers and always, tenacious individuals like Dr. Walter Roth. He was a medical man of German stock who moved to Guyana by way of Australia and was the moving spirit in the rise of Georgetown's museum of natural history. As a youth I made many trips to this museum and was fascinated by its presentation and displays; for instance the diorama of gold-digging operations in the far interior, the lighted fish tanks with fish such as the blood-thirsty pirai, a lifelike representation on the wall of the world's biggest freshwater fish, the arapaima, caught in Guyana. A huge live anaconda pans have all but vanished.
Talk to Richard Lue and it becomes clear that not nearly enough Caribbean people are heading `home'. Neither are enough African Americans trying to discover the Caribbean, although their connection with the culture has long been established in the U.S. That's why Lue was appointed Air Jamaica's regional manager for special markets in the southern U.S. Another Air Jamaica representative has been given similar responsibilities for the northern states. "It wasn't neglect," said Lue. "It just wasn't accountability. We've always been there. The problem was internally. We feel we can get more out of that (Caribbean) market." "To me it's no big deal," he said. "The problems in Jamaica are serious, but Jamaica has never been an easy sell. But it is a challenge. It is because of 9/11 that we realized we had to diversify our markets and give importance to all the markets. The challenge is there, but we just have to deliver."