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2. Growers prefer personal delivery of UC (University of California) information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Buchner, Richard P. (author), Grieshop, James I. (author), Connell, Joseph H. (author), Krueger, William H. (author), Olson, William H. (author), Hasey, Janine K. (author), Pickel, Carolyn (author), Edstrom, John (author), and Yoshikawa, Frank T. (author)
- Format:
- Journal article
- Publication Date:
- 1996
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11713
- Journal Title:
- California Agriculture
- Journal Title Details:
- 50(3) : 20-21
- Notes:
- Results of a study examining the regional reach of information for tree crop farmers in a six-county area questioned the traditional emphasis on pest control advisors and private consultants as an effective way to distribute information widely. Farmer responses to this survey identified farm advisors as more useful information sources. Authors also encouraged agricultural educators to learn more about how farmers gather information and what influences their adoption of new practices.
3. Commodity advertising pays - or does it? What it takes to keep those raisins dancing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Carman, H.F. (author), Green, R.D. (author), and Mandour, G.J. (author)
- Format:
- Journal article
- Publication Date:
- 1995
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14801
- Journal Title:
- California Agriculture
- Journal Title Details:
- 46(2) : 9-12
4. Cooperative extension can better frame its value by emphasizing policy relationships
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gupta, Clare (author), Campbell, David (author), and Cole-Weiss, Alexandra (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-01
- Published:
- USA: University of California
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10387
- Journal Title:
- California Agriculture
- Journal Title Details:
- 73(1) : 11-18
- Notes:
- 13 pages., Via online journal., Based on research-to-policy narratives provided by UC Cooperative Extension (UCCE) academics, we argue that current, effective Cooperative Extension (Extension) practices support a broader, more convincing account of Extension's public value than its leaders often articulate. This proposed account incorporates the familiar Extension narrative in which technical expertise and objectivity are emphasized. It also incorporates the insight, derived from our data, that Extension can achieve its greatest relevance in policy circles when it weaves together its ability to provide trustworthy technical knowledge with its capacity to influence policy dialogue, debate and practice across multiple settings and over the long term. In a policy world often marked by short-term thinking and polarization, Extension's ability to foster deliberative, context-sensitive and future-oriented policymaking is a critical contribution to society. Interview data reveals three approaches to effective policy-oriented relationship building: community-government partnership building; stakeholder-oriented experimental research; and community empowerment. Understanding these approaches can help reframe the story that we in the Extension system tell ourselves and the public about the public value we create.
5. Attitudes about pesticide safety
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hawkes, Glenn R. (author) and Stiles, Martha C. (author)
- Format:
- Journal article
- Publication Date:
- 1986
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07152
- Journal Title:
- California Agriculture
- Journal Title Details:
- 40 (May-June) : 19-22
- Notes:
- James F. Evans Collection
6. Consumer knowledge and acceptance of agricultural biotechnology vary
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- James, Jennifer S. (author)
- Format:
- Journal article
- Publication Date:
- 2004-04
- Published:
- USA: Divison of Agriculture and Natural Resources, University of California
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21665
- Journal Title:
- California Agriculture
- Journal Title Details:
- 58(2) : 99-105
7. Closing the extension gap: Information and communication technology in sustainable agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lubell, Mark (author), McRoberts, Neil (author), and University of California, Davis
- Format:
- Journal article
- Publication Date:
- 2018-10
- Published:
- Richmond, CA: University of California, Oakland, Division of Agriculture & Natural Resources
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10260
- Journal Title:
- California Agriculture
- Journal Title Details:
- 74(4) : 236-242
- Notes:
- 7 pages., As the information revolution sweeps through the agricultural sector, extension professionals may be lagging behind their clients in the use of information and communication technology (ICT) such as social media, which could be a valuable tool for outreach and education. We surveyed sustainable agriculture stakeholders in California - extension professionals, county agricultural commissioners, and members of farm bureaus and producer groups - to measure their ICT behavior and attitudes. Drawing on diffusion of innovation theory, we characterized the innovation attributes of ICT that may influence the adoption and use of new technology among extension professionals. We also studied their demographic characteristics to establish whether there was a connection with ICT use. The main perceived benefit of ICT was that it can quickly reach larger, more diverse and more distant audiences. The perceived challenges included lack of professional support, the potential for misinformation on social media platforms, and the time requirements and technical complexity of technology use. Extension professionals experienced these challenges more than other sustainable agriculture stakeholders, creating a technology gap between extension professionals and their clientele. An ICT community of practice and clear organizational guidelines for measuring and reporting performance relating to ICT might help extension professionals dose the gap.
8. Closing the extension gap: information and communication technology in sustainable agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lubell, Mark (author) and McRoberts, Neil (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11331
- Journal Title:
- California Agriculture
- Journal Title Details:
- 72(4) : 236-242
- Notes:
- Online from https://doaj.org, Authors examined extension professionals, county agricultural commissioners, and members of farm bureaus and producer groups regarding their behavior and attitudes about use of information and communication technologies (ITCs). Results indicated that extension professionals experienced challenges in using ICTs more than the other sustainable agriculture stakeholders, "creating a technology gap between extension professionals and their clientele." Authors suggested use of an ICT community of practice and clear organizational guidelines for measuring and reporting performance related to ICT.
9. Communication, engagement and science-based policy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Megaro, Anne (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-01
- Published:
- USA: University of California
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10457
- Journal Title:
- California Agriculture
- Journal Title Details:
- 73(1):4-4
- Notes:
- 3 pages., via online journal., UC ANR works to bridge the gap between scientists and policymakers.
10. "Tastings" open doors to new markets for small growers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stumbos, J. (author)
- Format:
- Journal article
- Publication Date:
- 1993-03
- Published:
- USA: University of California
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09112
- Journal Title:
- California Agriculture
- Journal Title Details:
- 47(2) : 14