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2. Growers prefer personal delivery of UC (University of California) information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Buchner, Richard P. (author), Grieshop, James I. (author), Connell, Joseph H. (author), Krueger, William H. (author), Olson, William H. (author), Hasey, Janine K. (author), Pickel, Carolyn (author), Edstrom, John (author), and Yoshikawa, Frank T. (author)
- Format:
- Journal article
- Publication Date:
- 1996
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11713
- Journal Title:
- California Agriculture
- Journal Title Details:
- 50(3) : 20-21
- Notes:
- Results of a study examining the regional reach of information for tree crop farmers in a six-county area questioned the traditional emphasis on pest control advisors and private consultants as an effective way to distribute information widely. Farmer responses to this survey identified farm advisors as more useful information sources. Authors also encouraged agricultural educators to learn more about how farmers gather information and what influences their adoption of new practices.