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2. Promotions for a "nontraditional" product
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nafziger, Emerson D. (author)
- Format:
- Journal article
- Publication Date:
- 2006-03-24
- Published:
- USA: Crop Sciences Department, University of Illinois, Urbana.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23851
- Journal Title:
- Bulletin
- Journal Title Details:
- No. 1 Article 9
- Notes:
- Reviewed 3/27/2006 at http://www.ipm.uiuc.edu/bulletin/print.php?id=448, University agronomist provides context regarding a micronutrient marketer's sales campaign that includes reference to favorable yield results in University of Illinois trials. Reports a lack of complete information provided in promotion efforts.