8 pages, - The ways in which consumers receive and process information have changed as they become more reliant on the internet.
- A significant proportion of consumers have little or no farming knowledge, but they wish to understand how their food is produced and don't always trust the information that is provided.
- Consumers see academics, farmers, and ranchers as highly credible food production information sources, and “mom scientists” rate highly as technical experts who share consumers' values.
- To ensure current and future animal science industry sustainability, better communication with consumers is required—a variety of tools are available to achieve this goal.
7 pages, • Consumers want transparency and sharing of more information regarding animal welfare, housing, and the environmental impacts of animals. Social media provides many new opportunities for farmers and ranchers to introduce science and technology in away that encourages the public to make informed decisions.
• All individuals associated with food production have the responsibility to communicate effectively with the public, news media, and policymakers. Effective communication on issues related to sustainable food production requires a commitment to building trust, shared values, ethics, and credible expertise.
• Additional research is needed to understand the best way to frame messages related to the production of meat, milk, and eggs for various audiences who do not fully understand where these foods come from.
• Policies and laws governing the production of meat, milk, and eggs should integrate ethical issues and science-based information.
Glenn, B.P. (author), Randel, L. (author), Zimbelman, R.G. (author), Culp, A. (author), and National Association of State Departments of Agriculture, Arlington, VA
The Randel Group, Alexandria, VA
Georgetown, TX
Format:
Journal article
Publication Date:
2015-07-16
Published:
USA: Glenn, Randel, Zimbelman and Culp
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08218