1. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Piggott, R.R. (author), Piggott, N.E. (author), and Wright, V.E. (author) Format: Journal article Publication Date: 1995 Published: Australia Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14819 Journal Title: American Journal of Agricultural Economics Journal Title Details: 77(3) : 497-511