This study examines the roles of cholesterol information and advertising in explaining consumption trends for fats and oils, focusing on butter. Results suggest increased consumer awareness of the health effects of blood cholesterol has contributed to the secular decline in butter consumption in Canada. Although consumers' responses to negative information appear to outweigh their responses to positive information, the industry advertising campaign launched in 1978 by the Dairy Bureau of Canada has had a positive effect on butter demand.
AGRICOLA IND 92014245, This paper uses the diffusion of F1 hybrid rice as a case for examining the effects of education on the adoption of new technology in China. A simple behavioral model that treats the adoption of hybrid rice as a portfolio selection problem is presented. The implications of the model are tested with farm-level data collected from a sample of 500 households in Hunan Province. The results from a dichotomous profit model and a two-limit obit model are consistent with the hypothesis that education has a positive impact on the adoption of new technology. (original)
Hudson, Michael A. (author), Sonka, Steven T. (author), Streeter, Deborah H. (author), and Streeter: Assistant Professor of Agricultural Economics, Cornell University; Sonka: Professor of Agricultural Management, University of Illinois; Hudson: Associate Professor, Bruce F. Failing, Sr., Chair of Personal Enterprise, Cornell University
Format:
Journal article
Publication Date:
1991-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06101
