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    Start Over Journal Title American Behavioral Scientist

    1. Know your indoor farmer: square roots, techno-local food, and transparency as publicity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Keshwani, Jenny (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    United States: Sage
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12748
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    Vol. 64, Iss. 11
    Notes:
    19pgs, Advocates of indoor vertical farming have pitched the enterprise as key to the future of food, an opportunity to use technological innovation to increase local food production, bolster urban sustainability, and create a world in which there is “real food” for everyone. At the same time, critics have raised concerns about the costs, energy usage, social impacts, and overall agricultural viability of these efforts, with some insisting that existing low-tech and community-based solutions of the “good food movement” offer a better path forward. Drawing from a mix of participant observation and other qualitative methods, this article examines the work of Square Roots, a Brooklyn-based indoor vertical farming company cofounded by entrepreneur Kimbal Musk and technology CEO Tobias Peggs. In an effort to create a market for what I refer to as “techno-local food,” Square Roots pitches its products as simultaneously “real” and technologically optimized. As a way to build trust in these novel products and better connect consumers with producers, Square Roots leans on transparency as a publicity tool. The company’s Transparency Timeline, for instance, uses photos and a narrative account of a product’s life-cycle to tell its story “from seed-to-store,” allowing potential customers to “know their farmer.” The information Square Roots shares, however, offers a narrow peek into its operations, limiting the view of operational dynamics that could help determine whether the company is actually living up to its promise. The research provides a clear case study of an organization using transparency–publicity as market strategy, illustrating the positive possibilities that such an approach can bring to consumer engagement, while also demonstrating how the tactic can distract from a company’s stated social responsibility goals.

    2. Using images of farmed animals in environmental advocacy: an antispeciesist, strategic visual communication proposal

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fernández, Laura (author)
    Format:
    Online journal article
    Publication Date:
    2019-02
    Published:
    USA: SAGE Journals
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10227
    Journal Title:
    American Behavioral Scientist
    Notes:
    19 pages., Via online journal., This article discusses two main issues: the historical invisibility of the role of animal agriculture in climate change and whether it is useful to include explicit violent images or “moral shock” of farmed animals in environmental advocacy campaigns to fight against climate change and environmental devastation. The claim will be explored at two levels: ethical and strategic. According to the current literature available, it will be argued that we have sound arguments to believe that using images of farmed animal suffering (including explicit violent images and moral shocks) is both an ethical and effective approach to reach the end of speciesist oppression and to mitigate climate change.

    3. Do rural residents really use the Internet to build social capital? An empirical investigation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Adams, Alison E. (author) and Stern, Michael J. (author)
    Format:
    Journal article
    Publication Date:
    2010-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30315
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    53(9) : 1389-1422

    4. Rural and urban differences in the Internet society: real and relatively important

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wellman, Barry (author) and Stern, Michael J. (author)
    Format:
    Journal article
    Publication Date:
    2010-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30312
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    53(9) : 1251-1256
    Notes:
    Introduction to a special issue of the journal.

    5. Rural-urban differences in general and health-related Internet use

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hale, Timothy M. (author), Drentea, Patricia (author), and Goldner, Melinda (author)
    Format:
    Journal article
    Publication Date:
    2010-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30314
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    53(9) : 1304-1325

    8. The network in the garden: designing social media for rural life

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gilbert, Eric (author), Karahalios, Karrie (author), and Sandvig, Christian (author)
    Format:
    Journal article
    Publication Date:
    2010-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30316
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    53(9) : 1367-1388

    9. Using the Internet to survey small towns and communities: limitations and possibilities in the early 21st Century

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smyth, Jolene D. (author), Dillman, Don A. (author), Christian, Leah Melani (author), and O'Neill, Allison C. (author)
    Format:
    Journal article
    Publication Date:
    2010-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30311
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    53(9) : 1423-1448

    11. Do rural residents really use the Internet to build social capital? An empirical investigation

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stern, Michael J. (author) and Adams, Alison E. (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA: Sage Publications
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10205
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    53(9) : 1389-1422
    Notes:
    Via online UI subscription, Recent research suggests that Internet usage can positively influence social capital in rural communities by fostering avenues for voluntary participation and creating social networks. Most of this research has examined whether Internet use is associated with participation in local organizations and social networks but not the means by which residents use the technology to learn about local activities. To address this gap in the literature, the authors use a mixed-methods approach in an isolated rural region of the western United States to evaluate how residents use their connections to maintain local social networks and learn about local community events and organizations. The authors show that Internet usage can play an important role in building social capital in rural communities, thus extending the systemic model of rural voluntary participation and community attachment. Implications for rural community development are addressed.

    12. Internet service provision in the U.S. counties: is spacial pattern a function of demand?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Khatiwada, Lila K. (author) and Pigg, Kenneth E. (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10208
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    53(9) : 1326-1343
    Notes:
    Via online UI subscription

    13. Rural and urban differences in the Internet Society - real and relatively important

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stern, Michael J. (author) and Wellman, Barry (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10213
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    53(9) : 1251-1256
    Notes:
    Via online UI subscription

    14. Rural-urban differences in general and health-related Internet use

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hale, Timothy M. (author), Cotten, Shelia R. (author), Drentea, Patricia (author), and Goldner, Melinda (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10209
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    52(9) : 1304-1325
    Notes:
    Via online UI subscription

    15. Small town in the Internet society: Chapleau is no longer an island

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jessica L. (author) and Wellman, Barry (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10207
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    53(9) : 1344-1366
    Notes:
    Via online UI subscription

    17. The network in the garden: designing social media for rural life

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gilbert, Eric (author), Karahalios, Karrie (author), and Sandvig, Christian (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10206
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    53(9) : 1367-1388
    Notes:
    Via online UI subscription.

    18. Using the internet to survey small towns and communities: limitations and possibilities in the early 21st Century

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smyth, Jolene D. (author), Dillman, Don A. (author), Christian, Leah Melani (author), and O'Neill, Allison C. (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA: SAGE Journals
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10200
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    53(9) : 1423-1448
    Notes:
    pgs. 1423-1448, Via online journal, Researchers who are interested in small towns and rural communities in the United States often find that they need to conduct their own sample surveys because many large national surveys, such as the American Community Survey, do not collect enough representative responses to make precise estimates. In collecting their own survey data, researchers face a number of challenges, such as sampling and coverage limitations. This article summarizes those challenges and tests mail and Internet methodologies for collecting data in small towns and rural communities using the U.S. Postal Service’s Delivery Sequence File as a sample frame. Findings indicate that the Delivery Sequence File can be used to sample households in rural locations by sending them invitations via postal mail to respond to either paper-and-pencil or Internet surveys. Although the mail methodology is quite successful, the results for the Internet suggest that Web surveys alone exclude potentially important segments of the population of small towns and rural communities. However, Web surveys supplemented with postal questionnaires produce results quite similar to those of mail-only surveys, representing a possible cost savings for researchers who have access to Web survey capabilities.

    19. Distance education via SMS (Short Message Service) technology in rural Bangladesh

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Islam, Yusuf Mahbubul (author) and Doyle, Kenneth O. (author)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    Bangladesh
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C30029
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    52(1) : 87-96

    26. Risk perception, behavior, and consumer response to genetically modified organisms: toward understanding American and European public reaction

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nelson, C.H. (author)
    Format:
    Journal article
    Publication Date:
    2001-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19658
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    44(8) : 1371-1388

    27. Roundup Ready soybean technology and farm production costs: measuring the incentive to adopt genetically modified seeds

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bullock, D.S. (author) and Nitsi, E.I. (author)
    Format:
    Journal article
    Publication Date:
    2001-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19654
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    44(8) : 1283-1301

    31. The marketing battle over genetically modified foods: false assumptions about consumer behavior

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wansink, Brian (author) and Kim, Junyong (author)
    Format:
    Journal article
    Publication Date:
    2001-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16741
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    44(8) : 1405-1417
    Notes:
    Posted on: <a href="http://www.consumerpsychology.net/insights/pdf/biotechassumptions.pdf"></a>

    35. Economic grand rounds: rural telepsychiatry is economically unsupportable: the Concorde crashes in a cornfield

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Werner, A. (author) and Anderson, L.E. (author)
    Format:
    Journal article
    Publication Date:
    1998-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30066
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    49(10) : 1287-1290

    38. Communication and coorientation of collectivities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grunig, James E. (author) and Stamm, Keith R. (author)
    Format:
    Online journal article
    Publication Date:
    1973
    Published:
    United States
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09003
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    16(4) : 567-591
    Notes:
    James E. Grunig Collection

    41. Computer simulation of innovation diffusion in a peasant village

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lin, Nan (author), Rogers, Everett M. (author), Stanfield, J. David (author), Hanneman, Gerhard J. (author), and Carroll, Tom W. (author)
    Format:
    Journal article
    Publication Date:
    1969
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30026
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    12 : 36-45

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