15 pages, The post-war Western world has seen a gradual shift from government to governance, a process that also concerned the issues related to agro-food sustainability, such as food quality, environmental impact, social justice, and farm animal welfare. Scholars believe that social media are a new site that reconfigures relations between various actors involved in the governance of these problems. However, empirical research on this matter remains scarce. This paper fills this gap by examining the case of Februdairy, a Twitter hashtag campaign to promote the British dairy industry, hijacked by animal protection activists. For this case, I employ the relational perspective on technology affordances—as operationalised by Faraj and Azad (in: Leonard et al. (eds), Materiality and organizing. Social interaction in a technological world, Oxford University Press, Oxford, 2012)—to highlight two distinct strategic modes of embracement of social media functionalities by the opposing groups: hashtag hijacking and crowdsourcing transparency. The analysis reveals also that a pre-existing social structure of the agro-food system conditions reconfiguration of social relations by technology in a way that actually strengthens the tendency to govern the issue of farm animal protection with market mechanisms.
9 pages., Via online journal., Food labels legislated by the U.S. government have been designed to provide information to consumers. It has been asserted that the simple disclosures “produced using genetic engineering” on newly legislated U.S. food labels will send a signal that influences individual preferences rather than providing information. Vermont is the only US state to have experienced mandatory labeling of foods produced using genetic engineering (GE) via simple disclosures. Using a representative sample of adults who experienced Vermont’s mandatory GE labeling policy, we examined whether GE labels were seen by consumers and whether the labels provided information or influenced preferences. Nearly one-third of respondents reported seeing a label. Higher income, younger consumers who search for information about GE were more likely to report seeing a label. We also estimated whether labels served as information cues that helped reveal consumer preferences through purchases, or whether labels served as a signal that influenced preferences and purchases. For 50.5% of consumers who saw a label, the label served as an information cue that revealed their preferences. For 13% of those who saw the label, the label influenced preferences and behavior. Overall, for 4% of the total sample, simple GE disclosures influenced preferences. For a slight majority of consumers who used a GE label, simple disclosures were an information signal and not a preference signal. Searching for GE information, classifying as female, older age and opposing GE in food production significantly increased the probability that GE labels served as an information source. Providing such disclosures to consumers may be the least complex and most transparent option for mandatory GE labeling.
18pgs, Can the power of digital communications create opportunities for overcoming generational renewal problems on farms? This interdisciplinary review explores the reported impacts of digital communication on career initiation into farming from a global perspective via the lens of career theories. Seventy-three papers were synthesized into two domains: (1) the impact of digital communication interactions on farming career initiation, and (2) the dynamics of digital communication initiatives that create opportunities to inspire youth into farming. The finding shows that the mainstream literature primarily aims to support the continuity of farming careers but pay little attention to the potential of digital communication to attract youth into farming. This review argues that career communications for farming receives insufficient attention, and could be better integrated into agricultural communications strategies by using the potential of digital communications. Study concludes that while economic and geographic factors, as well as societal and cultural norms, lead to negative perceptions on farming careers, there are three pathways that may contribute to breaking down these negative perceptions. Firstly, taking the changing nature of career motivations, such as the trend towards sustainable farming linked to self-fulfillment, among today’s youth into consideration is essential. Secondly, highlighting technological advances in digital agriculture practices, like geographical flexibility or innovation capacity of farming, for example, is important to increase awareness about new opportunities in the profession. Lastly, communication campaigns with targeted groups (e.g., young females) play a role to change the negative perceptions of the rural way of life and the farming profession.
15 pages, via Online journal, Scholars are increasingly calling for the environmental issues of the industrial agricultural system to be addressed via eventual agroecological system-level transformation. It is critical to identify the barriers to this transition. Drawing from Henke’s (Cultivating science, harvesting power: science and industrial agriculture in California, MIT Press, Cambridge, MA, 2008) theory of “repair,” we explore how farmers participate in the reproduction of the industrial system through “discursive repair,” or arguing for the continuation of the industrial agriculture system. Our empirical case relates to water pollution from nitrogen fertilizer and draws data from a sample of over 150 interviews with row-crop farmers in the midwestern United States. We find that farmers defend this system by denying agriculture’s causal role and proposing the potential for within-system solutions. They perform these defenses by drawing on ideological positions (agrarianism, market-fundamentalism and techno-optimism) and may be ultimately led to seek system maintenance because they are unable to envision an alternative to the industrial agriculture system.
14 pages., via online journal., This article addresses a stated need within the food justice movement scholarship to increase the attention paid to the political socialization of hired farm hands in industrial agriculture. In Canada, tackling the problem of farm worker equity has particular social and political contours related to the Canadian horticultural industry’s reliance on a state-managed migrant agricultural labour program designed to fill the sector’s labour market demands. As Canada’s Seasonal Agricultural Worker Program (SAWP) produces relations of ‘unfree labour’, engaging migrant farm workers in social movement initiatives can be particularly challenging. Critical educational interventions designed to encourage migrant farm workers’ contribution to contemporary social movements in Canada must therefore confront the socio-cultural obstacles that constrict migrant farm workers’ opportunities to participate as full members of their communities. In this article, I argue that social justice oriented approaches to community-based arts can provide a means for increasing the social movement contributions of farm workers employed through managed labour migration schema such as Canada’s SAWP.
16 pages, Food policy increasingly attempts to accommodate a wider and more diverse range of stakeholder interests. However, the emerging influence of different communities and networks of actors with localized concerns and interests around how food should be produced and traded, can challenge attempts to achieving more open, sustainable and globally-integrated food chains. This article analyses how cultural factors internal to a developed country can disrupt the export of food to a developing country. A framing analysis is applied to examine how activists using social media to interact with the traditional news media in Australia were able to inflame public opinion and provoke outrage to disrupt the policy agenda. The paper contains a case study analysis of the media controversy in 2011 around the slaughter of beef cattle in Indonesian abattoirs and the subsequent banning of live cattle exports to Indonesia by Australia. The analysis draws on the theory of binary cultural oppositions to examine how practices in relation to the slaughter of beef cattle in Indonesia were reframed, through extensive media coverage of moral outrage into a critique of the values and cultural practices of Indonesian society.
Gladwin, Christina H. (author / Associate Professor, Food and Resource Economics Department, University of Florida, Gainesville) and Associate Professor, Food and Resource Economics Department, University of Florida, Gainesville
Format:
Journal article
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04227
Abbott, Eric A. (author), Yarbrough, J. Paul (author), and Abbott: Department of Journalism and Mass Communication, Iowa State University; Yarbrough: Department of Communication, Cornell University
Format:
Journal article
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06428
James F. Evans Collection, New communication technologies such as the microcomputer, videotex/teletext systems, the videocassette recorder, and satellite receiving dishes have been available to farmers since the early 1980s. This longitudinal study examines ethical issues associated with the impact that differential patterns of adoption and use of these technologies have had on inequalities among farmers from 1982 to 1989. The results demonstrate a strong adoption and use bias toward larger scale farmers who already have well-developed skills for handling information. This bias is especially strong for microcomputer and videotex/teletex systems and it is increasing over time. Although the same farmers are not adopting all communication innovations, there is a strong tendency toward the already information-rich making the most use of the innovations they adopt. The article concludes with several recommendations that would help minimize some of these information inequalities. (original)
Axinn, George H. (author / Department of Resource Development, Michigan State University) and Department of Resource Development, Michigan State University
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03372
James F. Evans Collection; Axinn, This paper presents some of the basic trends, issues, and questions regarding the last four decades of international development cooperation in agriculture. The impact of technical cooperation tends to account for only a small proportion of change; the bulk of the variance being caused by internal, rather than external, forces and events. The paper reviews both multilateral and bilateral technical cooperation and then illustrates with the case of U.S. universities in international technical cooperation. It goes on to question the difference between "development" and "merely change", and asks who are the real beneficiaries: Finally, the paper suggests the following factors affecting continuity and change as forces to be analyzed with respect to any attempt at technical cooperation: biological, physical, cultural, social, economic, administrative, political, and diplomatic. The world experience of the past four decades confirms that without consideration of such a human ecology of continuity and change, well-meaning interventions in international technical cooperation are likely to have unintended consequences for both "donors" and recipients". (author)
12 pages, via Online Journal, Climate change compels us to rethink the ethics of our dietary choices and has become an interesting issue for ethicists concerned about diets, including animal ethicists. The defenders of veganism have found that climate change provides a new reason to support their cause because many animal-based foods have high greenhouse gas emissions. The new style of argumentation, the ‘climatic argument(s) for veganism’, may benefit animals by persuading even those who are not concerned about animals themselves but worry about climate change. The arguments about the high emissions of animal-based food, and a resulting moral obligation to abstain from eating such products, are an addition to the prior forms of argument for principled veganism grounded on the moral standing of, and concern for, nonhuman animals. In this paper, we examine whether the climatic argument for veganism is convincing. We propose a formulation for the amended version of the argument and discuss its implications and differences compared to the moral obligations of principled veganism. We also reflect upon the implications of our findings on agricultural and food ethics more generally.
Thrupp, Lori Ann (author / Postdoctoral Research Fellow, University of California, Berkeley) and Postdoctoral Research Fellow, University of California, Berkeley
Format:
Journal article
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04225
12pgs, COVID 19 has exacerbated and underscored structural inequalities and endemic vulnerabilities in food, economic, and social systems, compounding concerns about environmental sustainability and racial and economic justice. Convergent crises have amplified a growing chorus of voices and movements calling for new thinking and new practices to adapt to these shifts, mitigate their impact, and address their root causes through far reaching changes in social and economic life and values, including breaking with the free market paradigm. In the face of a historic choice between transition or multiple systems collapse that deepen injustice and threaten planetary survival, I make the case for expanding on liberatory tendencies in Extension programs to build capacities for response-ability to transition toward more just and sustainable futures.
The paper explores the relationship between environmental knowledge and farming and fallowing strategies on degraded forest land in the Upper Manya Krobo district of southeastern Ghana. Changes in cropping strategies are related to the expansion and transformation of frontier agrarian settlement, increasing population density, social differentiation, and land hunger. As a consequence land degradation has become a serious problem among the smaller farmers with insufficient land to allow fallow recuperation. Small farmers' awareness and perceptions of the processes of degradation are explored, as are possible innovative contributions to the development of agroforestry research. But labor constraints often prevent the farmer from developing practical systems of fallow management. Local environmental knowledge reveals important insights into the processes of fallow degradation, potentials for fallow management, constraints that farmers face, and some problems that might emerge economic context. The problems that local farmers' knowledge reveal are in this respect as important as questions of its efficacy and potential as a resource.
24 pgs, Increasing interest in farmers’ local soil knowledge (LSK) and soil management practice as a way to promote sustainable agriculture and soil conservation needs a reliable means to connect to it. This study sought to examine if Visual Soil Assessment (VSA) and farmer workshops were suitable means to engage, communicate and preserve farmers’ LSK in two mountainous communes of Central Vietnam. Twenty-four farmers with reasonable or comprehensive LSK from previously studied communes were selected for the efficacy of VSA and farmer workshops for integrating LSK into a well-accepted soil assessment tool (VSA). In field sites chosen by the farmers, VSA was independently executed by both farmers and scientists at the same time. Close congruence of VSA scores between the two groups highlighted that farmers could competently undertake VSA. Farmers’ VSA score was compared with their perception of field’s soil quality. For the majority of farmers’ perception of soil quality was consistent to their VSA score (62.5%), while the remainder perceived their soil quality was lower than their VSA score. For most farmers their assessment of soil quality using VSA valued their LSK, and the two measures were well aligned. Soil colour and presence or vulnerability to erosion were common soil characteristics mentioned by farmers and affected the final VSA score. Farmers’ participation in VSA and workshops strengthen farmers’ confidence in their LSK and provided guidance on the impact of their soil management on soil improvement and conservation.
Hays, Robert G. (author), Reisner, Ann E. (author), and Reisner: Assistant Professor in Agricultural Communications, University of Illinois at Urbana-Champaign; Hays: Associate Professor of Agricultural Communications and Journalism, University of Illinois at Urbana-Champaign
Format:
Journal article
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04494
18 pages, via Online Journal, Plant-based milk alternatives–or mylks–have surged in popularity over the past ten years. We consider the politics and consumer subjectivities fostered by mylks as part of the broader trend towards ‘plant-based’ food. We demonstrate how mylk companies inherit and strategically deploy positive framings of milk as wholesome and convenient, as well as negative framings of dairy as environmentally damaging and cruel, to position plant-based as the ‘better’ alternative. By navigating this affective landscape, brands attempt to (re)make mylk as simultaneously palatable and disruptive to the status quo. We examine the politics of mylks through the concept of palatable disruption, where people are encouraged to care about the environment, health, and animal welfare enough to adopt mylks but to ultimately remain consumers of a commodity food. By encouraging consumers to reach for “plant-based” as a way to cope with environmental catastrophe and a life out of balance, mylks promote a neoliberal ethic: they individualize systemic problems and further entrench market mechanisms as solutions, thereby reinforcing the political economy of industrial agriculture. In conclusion, we reflect on the limits of the current plant-based trend for transitioning to more just and sustainable food production and consumption.
3 pages, The COVID 19 pandemic has demonstrated clearly that change can happen suddenly and dramatically, creating great uncertainty. Social distancing is the norm world-wide as we all work to ‘flatten the curve’. The economy is crashing, and despite stabilizing attempts, continues to stagger. The combination of a pandemic with economies in decline around the world is increasing food insecurity across the globe (UN-FAO 2020).
But in uncertainty, new possibilities arise and new pathways open. Change creates the conditions for transformation. We now have an opportunity—perhaps a once-in-a-lifetime opportunity—to learn from past weaknesses and create food systems that are more healthy, sustainable, equitable and resilient.
Thinking ahead to post-COVID 19 food systems, it is important to ask, what are we learning about our level of preparedness? And what next steps are suggested by food system weaknesses at local, regional and global scales in the context of the international pandemic?
Lessons are already emerging from this crisis—and from the multiple innovative responses to it—about how to retool food systems toward sustainability and resilience. For example, numerous food providers and retailers have moved online (Open Food Network) and social enterprises are delivering fresh local food and backyard growing kits to vulnerable population groups.
2 pages, Author, journalist, and food-policy expert Raj Patel's last edition of Stufed and Starved: The Hidden Battle for the World Food System was written in 2012. It was and continues to be an essential contribution to the literature on the global food system. It serves as a jumping-of point for researchers, activists, or even the average reader.
13 pages, via online journal, Food charity in the United States has grown into a critical appendage of agro-food supply chains. In 2016, 4.5 billion pounds of food waste was diverted through a network of 200 regional food banks, a fivefold increase in just 20 years. Recent global trade disruptions and the COVID-19 pandemic have further reinforced this trend. Economic geographers studying charitable food networks argue that its infrastructure and moral substructure serve to revalue food waste and surplus labor in the capitalist food system. The political–legal framework undergirding this revaluation process however is still poorly understood. Drawing on a 6-year institutional ethnography of the food banking economy in West Virginia, this paper takes a supply-side approach to examine the material and moral values driving the expansion of food waste recovery as hunger relief. Empirically, it focuses on the laws, contracts and fiscal incentives regulating charitable food procurement at the U.S. Department of Agriculture and Feeding America. The assemblage of government agencies, private businesses and non-profit organizations enrolled into this gift economy at different scales I argue, serves to enclose food waste into a public–private governance structure that regulates food surpluses and ensures these will not disrupt the scarcity logics driving profitability along primary food circuits.
2 pages, via Online Journal, Stan Cox’s The Green New Deal and Beyond argues that the realities of our climate crisis require the elimination of fossil fuels from the U.S. economy and a realignment of the unjust system that allows for their exploitation. Cox’s thesis is that the Green New Deal legislation (GND) is a good first step, but we in the U.S. must also acknowledge and adhere to the limits of economic growth and material consumption. His evidence-driven analysis builds from the IPCC report’s finding that we need to achieve net-zero carbon emissions by 2050 if we are to limit global warming to 1.5 °C.
Cashman, Kristin (author / Research Associate, Center for Indigenous Knowledge for Agriculture and Rural Development (CIKARD), Iowa State University, Ames, IA)
Format:
Journal article
Publication Date:
1991
Published:
USA: Gainesville, FL : University of Florida, Agriculture, Food, and Human Value Society
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05936
High yielding agriculture in less-industrialized countries, the green revolution, has been both honored and criticized over the past twenty years. Supporters point to the increased food supplies produced with the new practices, but detractors argue that the new technologies are environmentally destructive, unsustainable, and socially inequitable. This paper explores the origins of high yielding agriculture in order better to understand how the arguments over sustainability and equity originated. The Rockefeller Foundation was an important agency in promoting the development of the new agricultural science. Its programs in Mexico and India, initiated in 1941 and 1956, were key building blocks in creating high yielding agricultural practices. The Foundation scientists saw rapid population growth as the main source of hunger and communist subversion. In order to alleviate hunger and instability, they created a strategy of agricultural development based on increased yields but paid no attention to the problem of distribution of harvested food. Sustainability was not recognized as a problem at the time Foundation scientists began their work. Indeed the technical successes of their programs promoted the development of concerns about sustainability. Equity of distribution was brought to the attention of the Foundation before it began its work, but the scientists paid no attention to the issue.
15 pages, Good Agricultural Practices (GAPs) are central to sustainability standards and certifcation programmes in the global cocoa chain. Pruning is one of the practices promoted in extension services associated with these sustainability efforts. Yet concerns exist about the low adoption rate of these GAPs by smallholder cocoa farmers in Ghana. A common approach to addressing this challenge is based on creating enabling conditions and offering appropriate incentives. We use the concepts of inscription and afordance to trace the vertically coordinated travel of recommended pruning from research to extension
and farming sites, and to describe how pruning is carried out diferently at each site. Our analysis suggests that enactments of pruning at the extension site reduce the number of options and space for interactions, and this constrains making the practice meaningful to farmers’ repertoires. The conventions guiding and legitimising actions at this site, reinforced by sustainability standards, certifcation schemes and associated inspections and audits, favour standardised recommendations
and consequently narrow room for context-specifc diagnostics and adaptions. Therefore, we reframe the adoption problem as a matter of fitbetween different sites in the ‘agricultural research value chain’ embedded in the operational cocoa chain. Our contribution problematises the dominant framing of low adoption and highlights that the movement of pruning and the sequential enactment at different sites constrain the affordances available for rendering the practice meaningful to farmers’ repertoires. Consequently, addressing the low uptake of GAPs requires institutional work towards conventions that can construct a fit between sites along the agricultural research value chain
Farrington, J. (author / Overseas Development Institute (ODI), London), Gilbert, E.H. (author / Overseas Development Institute (ODI), London), Alsop, R.G. (author / International Food Policy Research Institute, Washington, DC.), and Khandelwal, R. (author / Overseas Development Institute (ODI), London)
Format:
Journal article
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09013
15 pages, via Online journal, Critical food scholars have argued that activists’ political ideologies and environmental values are important influences on their food justice projects. However, this body of work has given little attention to religion and spirituality even though religious studies scholars maintain that religious values affect environmental and social action. Bringing together these perspectives considers the way religious values and meaning making intersect with actions toward food justice outside of traditionally religious spaces. This paper draws on qualitative research, including a dozen interviews and 11 months of participant observation, at Franklinton Farms, a nonprofit urban farm in Columbus, Ohio. I demonstrate that Franklinton Farms team members reference diverse religious values and practices when explaining the meaning and significance of their farming. In addition, I argue that they renegotiate their religious values in light of the injustices they see in the food system. By examining religion and spirituality within a secular food space, this paper sheds light on an underexplored influence on whether and how alternative food spaces realize food justice.
Elfring, Chris (author), Horwith, Bruce (author), MacDonald, Edward F. (author), Parker, J. Kathy (author), Ruby, Allen M. (author), and Windle, Phyllis N. (author)
Format:
Journal article
Publication Date:
1989
Published:
USA: Gainesville, FL : Agriculture, Food, and Human Values Society
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C05964
Hansen, Art (author), Spring, Anita (author), and Associate Dean, College of Liberal Arts and Sciences, University of Florida; Associate Professor and Graduate Cooridnator of Anthropology, University of Florida
Format:
Journal article
Publication Date:
1985
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03691
2 pages, We tossed our soiled shovels into the back of the pickup truck and took one last satisfied look at the backyard garden we built for Ronya Jackson and her seven children in Troy, NY. The siblings were excitedly tucking peas and spinach into the fresh earth as we headed home to nearby Soul Fire Farm to tend the crops that would be distributed to neighbors in need. Our sacred mission is to end racism and injustice in the food system, which we do by getting land, gardens, train-ing, and fresh food to BIPOC (Black, Indigenous, and people of color), including refugees and immigrants, survivors of mass incarceration, and others impacted by state violence.As Mama Fannie Lou Hamer said, “When you have 400 quarts of greens and gumbo soup canned for the winter, no one can push you around or tell you what to say or do.” Before, during, and after the outbreak, food apartheid dis-proportionately impacts (BIPOC) communities who also face higher vulnerability to COVID-19 due to factors like shared housing, lack of access to health care, environmental racism, job layoffs, immigration status, employment in the wage economy without worker protections, and more. This pandemic is exacerbating existing challenges and lays bare the cracks in the system that prevent many of us from having anything canned up for this metaphorical winter. Our society is called to account. Is now finally the time when we will catalyze the 5 major shifts needed to bring about a just and sustainable food system?
19 pages, via Online journal, This article discusses the interplay of public policy and market-driven initiatives to improve farm animal welfare (FAW). Over the last couple of decades, the notion of ‘market-driven animal welfare’ has become popular, but can the market deliver the FAW that consumers and politicians expect? Using the Danish pork sector as the empirical setting, this article studies efforts to improve private FAW standards following changes to general regulations. The analysis shows that ethical misgivings regarding the adequacy of current and prospective FAW standards are tempered by the economic considerations that guide the practices of some actors. The study also shows that efforts to improve FAW standards are contingent on collaboration and coordination across globalised markets among actors with divergent interests. The findings have important implications for market practices and public policy in relation to FAW.
McCorkle, Constance M. (author / Research Assistant Professor of Rural Sociology, University of Missouri, Columbia) and Research Assistant Professor of Rural Sociology, University of Missouri, Columbia
Format:
Journal article
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04224
17 pages., Print ISSN: 0889-048X
Online ISSN: 1572-8366, Via online journal., Almost one-third of all U.S. Americans believe that Jesus Christ will return to Earth in the next 40 years, thereby signaling the end of the world. The prevalence of this end-times theology has meant that sustainability initiatives are often met with indifference, resistance, or even hostility from a significant portion of the American population. One of the ways that the scientific community can respond to this is by making scientific discourse, particularly as related to sustainability, more palatable to end-times believers. In this paper, I apply a historical–ecological framework, which emphasizes the interdisciplinary study of landscapes to understand long-term human–environment interactions, to three millennial religious groups that formed communes in nineteenth century America. The Shakers, Inspirationalists, and Mormons all blended deep beliefs in end-times theology with agricultural practices that were arguably more sustainable than those in use in the mainstream, and their ability to reconcile eschatology with sustainability provides us with potential lessons. By examining the history, doctrines, and agroecology of these nineteenth century communes, I propose communication strategies based in autonomy, institutional support, multigenerational narratives, and anthropocentricism as potential pathways for a more productive dialogue between advocates of sustainability initiatives and end-times believers in the modern United States.
