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2. Farmers' perceptions of climate change: identifying types
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hyland, John J. (author), Jones, Davey L. (author), Parkhill, Karen A. (author), Barnes, Andrew P. (author), Williams, APrysor. (author), and School of Environment, Natural Resources and Geography, Bangor University, Gwynedd, LL57 2UW, UK
- Format:
- Journal article
- Publication Date:
- 2016-06
- Published:
- United Kingdom: Springer Science+Business Media, Van Godewijckstraat 30 Dordrecht 3311 GX Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08215
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 33 (2): 323-339
3. How digital communications contribute to shaping the career paths of youth: a review study focused on farming as a career option
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Unay‑Gailhard, İlkay (author) and Brennen, Mark A. (author)
- Format:
- Online article
- Publication Date:
- 2022-08-01
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12601
- Journal Title:
- Agriculture and Human Values
- Notes:
- 18pgs, Can the power of digital communications create opportunities for overcoming generational renewal problems on farms? This interdisciplinary review explores the reported impacts of digital communication on career initiation into farming from a global perspective via the lens of career theories. Seventy-three papers were synthesized into two domains: (1) the impact of digital communication interactions on farming career initiation, and (2) the dynamics of digital communication initiatives that create opportunities to inspire youth into farming. The finding shows that the mainstream literature primarily aims to support the continuity of farming careers but pay little attention to the potential of digital communication to attract youth into farming. This review argues that career communications for farming receives insufficient attention, and could be better integrated into agricultural communications strategies by using the potential of digital communications. Study concludes that while economic and geographic factors, as well as societal and cultural norms, lead to negative perceptions on farming careers, there are three pathways that may contribute to breaking down these negative perceptions. Firstly, taking the changing nature of career motivations, such as the trend towards sustainable farming linked to self-fulfillment, among today’s youth into consideration is essential. Secondly, highlighting technological advances in digital agriculture practices, like geographical flexibility or innovation capacity of farming, for example, is important to increase awareness about new opportunities in the profession. Lastly, communication campaigns with targeted groups (e.g., young females) play a role to change the negative perceptions of the rural way of life and the farming profession.
4. Which communication channels shape normative perceptions about buying local food? An application of social exposure
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Witzling, Laura (author), Shaw, Bret (author), and Trechter, David (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-22
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10273
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(3): 443–454
- Notes:
- 12 pages., via online journal, We examined how information from multiple communication channels can inform social norms about local food purchasing. The concept of social exposure was used as a guide. Social exposure articulates how information in social, symbolic, and physical environments contributes to normative perceptions. Data was collected from a sample in Wisconsin. Results indicated that information from communication channels representing symbolic, social, and physical environments all contributed to normative perceptions. We also found that for individuals who frequent farmers’ markets, information from some communication channels was relatively less strongly associated with injunctive norms. It may be that when first-hand, experiential information is available to inform norms, individuals rely less on information available through other communication channels. Future work might further explore how farmers’ markets foster information sharing in communities, as such information may contribute to normative perceptions.