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    13. Regulation, market power, and advertising effectiveness

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    15. Simulation of a group incentive program for farmer adoption of best management practices

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    16. The effect of label information on U.S. farmers' herbicide choices

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    17. The ramifications of nearly going dark: a natural experiment in the case of U.S. generic orange juice advertising

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    18. Value of beef steak branding: hedonic analysis of retail scanner data

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