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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Batte, Marvin T. (author) and Ernst, Stan (author)
Format:
Journal article
Publication Date:
2007-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25715
Journal Title:
Agricultural and Resource Economics Review
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kinnucan, H. W. (author) and Belleza, Evelyn T. (author)
Format:
Journal article
Publication Date:
1995-10
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22304
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
24(2) : 199-210
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kaiser, Harry M. (author), Schmit, Todd M. (author), Chen, Kevin (author), and Weerahewa, Jeevika (author)
Format:
Journal article
Publication Date:
1998-10
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22302
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
27(2) : 209-217
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Fernandez-Cornejo, Jorge (author) and Wechsler, Seth (author)
Format:
Journal article
Publication Date:
2012-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01012
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
41(3) : 377-390
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Braden, John B. (author), Ipe, Viju C. (author), DeVuyst, Eric A. (author), and White, David C. (author)
Format:
Journal article
Publication Date:
2001-10
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18696
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
30 (2): 139-150
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Hasing, Tomas (author), Carpio, Carlos E. (author), Willis, David B. (author), Sydorovych, Otha (author), and Marra, Michele (author)
Format:
Journal article
Publication Date:
2012-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01010
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
20(2) : 200-214
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Capps, Oral, Jr. (author), Bessler, David A. (author), and Williams, Gary W. (author)
Format:
Journal article
Publication Date:
2016
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11326
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
45(1) : 68-97
Notes:
Online from AgEconSearch., Authors estimated losses in consumption and sales revenue resulting when expenditures for generic advertising and promotion for orange juice were cut nearly to zero, as well as estimated time required for the market to recover from the check-off strategy of nearly going dark. "The research presented here demonstrates that reductions in generic advertising are followed by losses that extend far beyond the period of little or no advertising."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Schulz, Lee L. (author), Schroeder, Ted C. (author), and White, Katharine L. (author)
Format:
Journal article
Publication Date:
2012-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01014
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
41(2) : 260-273