1. Advertising, promotion, and competition: a survey with special reference to food
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Connor, John M. (author / National Economics Division, ESS)
- Format:
- Journal article
- Publication Date:
- 1981
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08421
- Journal Title:
- Agricultural Economics Research
- Journal Title Details:
- 33 (1) : 19-27
- Notes:
- James F. Evans Collection, This article surveys the theoretical and empirical literature on the economics of advertising during the last decade. The survey notes several promising advances in theoretical modeling of the role of advertising in consumer choice and social welfare. Numerous empirical investigations of food and other consumer products have established relationships between advertising and market structure or performance indicators. Less progress was found on selected socioeconomic advertising issues that are difficult for traditional economics to handle. (original)