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    Start Over Subject Term media effectiveness Journal Title Agricultural Advertising

    2. Politics and advertising. Beck calls attention to politicians, gold, silver, advertising, and the value of the farm press in time of distress

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Beck, George S. (author)
    Format:
    Journal article
    Publication Date:
    1896-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15177
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    3(9) : 4-5

    3. The farmer man and the wise men

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bennett, Ira M. (author)
    Format:
    Journal article
    Publication Date:
    1905-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15415
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(2) : 166-167
    Notes:
    Features the efforts of an organization-related farm paper, Up-To-Date Farming, to help farmers gain equitable prices for what they produce.

    4. Do you reach the Scandinavians by advertising in the English papers?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bergeson, Robert B. (author / Advertising Manager, Decorah-Posten, Decorah, Iowa)
    Format:
    Journal article
    Publication Date:
    1904-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15356
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(10) : 62, 64

    5. The Devil and Eve

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burba, George F. (author / Editor, Daily Sun, Springfield, Ohio)
    Format:
    Journal article
    Publication Date:
    1905-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15457
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(3) : 224-225
    Notes:
    Author describes the Devil's successful campaign to gain Eve as a customer (through the columns of the Fruit Grower's Appeal), using persistence and attractive offers. Finally, "he hit upon the apple business, and Eve bit." Later, Eve explained why she did it - because she "had seen it in the papers."