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    Start Over Subject Term communicator effectiveness Subject Term writing skills Journal Title Agricultural Advertising

    1. A "down home" proposition: the advertising of M. M. Johnson of Clay Center, Neb. - reaching the plain people in a plain way

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jas. H. (author)
    Format:
    Journal article
    Publication Date:
    1905-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15472
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(6) : 513-516
    Notes:
    From Printers' Ink

    6. Speech of J.B. Dignam

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dignam, J.B. (author)
    Format:
    Journal article
    Publication Date:
    1908-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16352
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(6) : 522
    Notes:
    Speech at the Associated Advertising Clubs of America convention, Kansas City, Missouri, August 27, 1908. Humorous treatment of an agricultural writer's work.

    7. The ad writer

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1904-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15294
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(4) : 45
    Notes:
    Sketches the gap between (a) the image of an influential "musican of merchandizing" and (b) the actual obscure, back-office "fellow who comes and goes at the call of every one but the office boy."

    8. The different viewpoint

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Snell, Myrtle Tower (author / Copy staff, Long-Critchfield)
    Format:
    Journal article
    Publication Date:
    1908-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16354
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    20(1) : 24-26
    Notes:
    Urges advertisers to involve women communicators in providing a different viewpoint for advertising goods to the farm family. "let the women help make your advertisements human, Friend Advertiser."

    9. The literary side of agricultural journalism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burke, W.H. (author / Editor, The Strawberry)
    Format:
    Journal article
    Publication Date:
    1907-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15803
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(5) : 510-513
    Notes:
    Extracts from a lecture delivered before a class in agricultural journalism, Agriculture College, University of Illinois, Urbana, during early 1907. Published here under the headline, "Of interest to writers of advertisements.".