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    Start Over Subject Term circulation Journal Title Agricultural Advertising

    2. Enforced changes in circulation methods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Darlington, T.M. (author)
    Format:
    Journal article
    Publication Date:
    1917
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16896
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    29(9) : 44-45
    Notes:
    Counters criticism of farm papers for "giving away" circulation, selling premiums more than subscriptions, and paying solicitors 100% of what they take in.

    3. Capper will cut off 175,000 circulation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1916-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16889
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(6) : 15
    Notes:
    Capper announces reduction in circulation of the Missouri Valley Farmer from 500,000 to 325,000 because of paper shortage.

    4. Farm publications and why

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Paschall, Irvin F. (author / Advertising Manager, Farm Journal)
    Format:
    Journal article
    Publication Date:
    1915-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16864
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(7) : 59-60
    Notes:
    Cites evidence of impact and excellence of farm publications: (1) Cited by government as "the greatest educational force in the country." (2) First group of publications to join the Audit Bureau of Circulations. (3) First publications to stand back of their advertisers, via "Fair Play" plans.

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