Describes early activities at the University of Wisconsin to help students prepare for careers in agricultural journalism. The articles describes activities of a student club organized by J. Clyde Marquis, editor of the Wisconsin College of Agriculture and Experiment Station.
Discusses the causes of prejudice against advertising schools. Argues that such schools have "come to stay. The critics have emptied their quivers but the school goes merrily on, teaching its students how to study human nature, how to study commodities, how to devise selling plans, how to write effective copy, design attractive displays, etc."
