Reprinted editorial from Farm, Stock and Home. Recounts the dangers of withholding advertising because a marketer does not happen to like a certain article or editorial in a paper. "If this attitude of mind becomes general and advertising is distributed to the trimmers or the silent publications the public will be under the necessity of paying something like a reasonable price for publications that dare to be alive and vital. Perhaps that would be more satisfactory all around, for if an editor must write with both eyes on the advertisers, it's a long farewell to social, economic and moral progress."
Commentary about the relationships between editorial matter and advertising. Maintains that editors have "annexed the territory on the other side of the column rule" and will stand up to advertisers and publishers, if necessary, "to keep the other side of the column rule clean territory."
Extracts from a lecture delivered before a class in agricultural journalism, Agriculture College, University of Illinois, Urbana, during early 1907. Published here under the headline, "Of interest to writers of advertisements.".
