17 pages., via online journal., Members’ offline engagement is commonly believed to affect the producer–member relationship in community‐supported agriculture, however, little research focuses on engagement in the online context. Using qualitative data of 24 members and quantitative data of 279 members from China, this study uses a sequential exploratory mixed‐method design to explore the impact of members’ WeChat engagement on relational outcomes. The findings indicate that WeChat engagement positively affects four relational outcomes: Service satisfaction, word of mouth, social bonds, and commitment. In addition, those four relational outcomes are not equally influenced by WeChat engagement. The greatest impact is on commitment, while the lowest is on service satisfaction. Furthermore, multigroup analysis results suggest that gender moderates the relationship between WeChat engagement and commitment.
Analyses suggest that the likelihood of cutting fresh meat consumption increases with greater attention given to television messages, as well as with the presence of young children in the household and with increasing age of the consumer.
McGuirk, Anya M. (author), Preckel, Paul V. (author), Peterson, Everett B. (author), Van Eenoo, Edward Jr. (author), Gracia, A. (author), and Albisu, L.M. (author)
Format:
Journal article
Publication Date:
2001
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22417
Available online at www.interscience.wiley.com, Survey data reveal gaps in risk perception of consumers and bison processors. Study highlights difficulties in "moving specialty meats beyond niche markets."
Paper presented at the "American agricultural economics Association Post-Conference Workshop on Research Issues in agribusiness Management", July 30-31, 1986, Reno, Nevada.; AGRICOLA IND 87019894
Batte, Marvin T. (author), Jones, Eugene (author), Schnitkey, Gary D. (author), and Agricultural Economics and Rural-Sociology, The Ohio State University; Agricultural Economics and Rural-Sociology, The Ohio State University; Agricultural Economics and Rural-Sociology, The Ohio State University
Format:
Journal article
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06120
Chang, Julio (author), Thompson, Stan (author), Ward, Ronald W. (author), and Ward, Chang: Food and Resource Economics Department, University of Florida; Thompson: Associate Professor, Agricultural Economics Department, Michigan State University
Format:
Journal article
Publication Date:
1985
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06178
Hammig, M.D. (author), Jones, J.W. (author), Rosson, C.P., III (author), and Department of Agricultural Economics and Rural Sociology, Clemson University, Clemson, SC
Format:
Journal article
Publication Date:
1986
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06179
McDonald, William F. (author), Ward, Ronald W. (author), and Ward: Professor, Food and Resource Economics Department, University of Florida; McDonald: Senior Vice President, Marketing and Economic Research, United Dairy Industry Association, Rosemont, IL
Format:
Journal article
Publication Date:
1986
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06180
Novak, James L. (author), Stegelin, Forrest E. (author), and Stegelin: Associate Professor, Department of Agricultural Economics and Extension Agribusiness Marketing-Management Economist, University of Kentucky, Lexington, KY; Novak: Specialist for Microcomputer Applications, Extension Agricultural Economics, Auburn University, Auburn, AL
Format:
Journal article
Publication Date:
1986
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06181
Coonor, John M. (author), Weimer, Scott (author), and Connor: Associate Professor, Department of Agricultural Economics, Purdue University, West Lafayette, IN; Weimer: Kellogg Company
Format:
Journal article
Publication Date:
1986
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06182
Changnon, Stanley A., Jr. (author), Hofing, Steven (author), Sonka, Steven (author), and Sonka: Professor of Agricultural Economics, University of Illinois, Urbana-Champaign, IL; Hofing: Managing Partner, Agricultural Education and Consulting, Champaign, IL; Changnon: Principal Scientist, Illinois State Water Survey, Champaign, IL
Format:
Journal article
Publication Date:
1988-09
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06186
Behr, Robert M. (author), Fairchild, Gary F. (author), Lee, Jonq-Ying (author), and University of Florida; University of Florida; University of Florida
Format:
Journal article
Publication Date:
1988-11
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06187
Halloran, John M. (author), Martin, Michael V. (author), and Halloran: Assistant Professor, Department of Agricultural and Resource Economics, University of Hawaii; Martin: Visiting Professor, Department of Agricultural and Resource Economics, Oregon State University
Format:
Journal article
Publication Date:
1989
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06188
French, Charles E. (author), Litzenberg, Kerry K. (author), and Litzenberg: Associate Professor, Texas A&M University, College Station, TX; French: President, C.E. French and Associates, Virginia Beach, VA
Format:
Journal article
Publication Date:
1989-05
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06189
Paper presented at the first national conference on agribusiness education in Australia, titled "Developing Tomorrow's Agribusiness Leaders," 1988 August 9-11; Canberra, Australia
Paper presented at the first national conference on agribusiness education in Australia, titled "Developing Tomorrow's Agribusiness Leaders," 1988 August 9-11; Canberra, Australia
Paper presented at the first national conference on agribusiness education in Australia, titled "Developing Tomorrow's Agribusiness Leaders," 1988 August 9-11; Canberra, Australia
Paper presented at the first national conference on agribusiness education in Australia, titled "Developing Tomorrow's Agribusiness Leaders," 1988 August 9-11; Canberra, Australia
Paper presented at the first national conference on agribusiness education in Australia, titled "Developing Tomorrow's Agribusiness Leaders," 1988 August 9-11; Canberra, Australia
Paper presented at the first national conference on agribusiness education in Australia, titled "Developing Tomorrow's Agribusiness Leaders," 1988 August 9-11; Canberra, Australia
Paper presented at the first national conference on agribusiness education in Australia, titled "Developing Tomorrow's Agribusiness Leaders," 1988 August 9-11; Canberra, Australia
Dobbin, L. (author), Fairnie, I.J. (author), Stanton, J.H. (author), and Muresk Institute of Agriculture, Curtin University of Technology, Northam, Western Australia; Muresk Institute of Agriculture, Curtin University of Technology, Northam, Western Australia; Muresk Institute of Agriculture, Curtin University of Technology, Northam, Western Australia
Format:
Journal article
Publication Date:
1989-05
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06196
Paper presented at the first national conference on agribusiness education in Australia, titled "Developing Tomorrow's Agribusiness Leaders," 1988 August 9-11; Canberra, Australia
Paper presented at the first national conference on agribusiness education in Australia, titled "Developing Tomorrow's Agribusiness Leaders," 1988 August 9-11; Canberra, Australia
Paper presented at the first national conference on agribusiness education in Australia, titled "Developing Tomorrow's Agribusiness Leaders," 1988 August 9-11; Canberra, Australia
Paper presented at the first national conference on agribusiness education in Australia, titled "Developing Tomorrow's Agribusiness Leaders," 1988 August 9-11; Canberra, Australia
Paper presented at the first national conference on agribusiness education in Australia, titled "Developing Tomorrow's Agribusiness Leaders," 1988 August 9-11; Canberra, Australia
Litzenberg, Kerry K. (author), Westgren, Randall E. (author), and Westgren: Associate Professor, Department of Agricultural Economics, Macdonald College, McGill University, Canada; Litzenberg: Associate Professor, Department of Agricultural Economics, Texas A&M University
Format:
Journal article
Publication Date:
1989-07
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06203
Jones, Eugene (author), Ward, Ronald W. (author), and Jones: Assistant Professor, Department of Agricultural Economics and Rural Sociology, The Ohio State University; Ward: Professor, Food and Resource Economics Department, University of Florida
Format:
Journal article
Publication Date:
1989-09
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06205
Hudson, Michael A. (author), Sonka, Steven T. (author), and Sonka: Professor, Department of Agricultural Economics, University of Illinois, Urbana-Champaign, IL; Hudson: Associate Professor, Bruce F. Failing, Sr. Chair of Personal Enterprise, Department of Agricultural Economics, Cornell University, Ithaca, NY
Format:
Journal article
Publication Date:
1990-03
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06207
Broder, Josef M. (author), Preston, Warren P. (author), and Preston: Assistant Professor, Department of Agricultural Economics, Virginia Polytechnic Institute and State University; Broder: Professor, Department of Agricultural Economics, University of Georgia
Format:
Journal article
Publication Date:
1990
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06208
Edelman, Mark A. (author), Olsen, Douglas R. (author), Schmiesing, Brian H. (author), and Associate Professor, Department of Economics, Iowa State University
Format:
Journal article
Publication Date:
1990-03
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06209
Fairnie, I.J. (author), Howard, Wayne H. (author), Litzenberg, Kerry K. (author), Schneider, Vernon E. (author), and Howard: Department of Agricultural Economics and Business, University of Guelph, Ontario, Canada; Litzenberg, Schneider: Department of Agricultural Economics, Texas A&M University, College Station, TX; Fairnie: Muresk Institute of Agriculture, Curtin University of Technology, Northam, West Australia
Format:
Journal article
Publication Date:
1990-03
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06210
Hambley, Diane I. (author), Marquardt, Raymond A. (author), and College of Business Administration, University of Nebraska, Lincoln, NE; College of Business Administration, University of Nebraska, Lincoln, NE
Format:
Journal article
Publication Date:
1990-03
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06211
