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    1. Coming of age : after learning some hard lessons, ag-chem gives TV adverting another go

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    2. Unraveling the pesticide tv ad dilemma : ag-chem marketers need to weigh all factors involved

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    3. Working the Washington scene : public-policy influencers, opinions leaders are targets of ag support message

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    4. Updates from ag/rural broadcasters

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    5. What's new in broadcasting

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    7. Highlights from the field

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    8. Nearly invisible ag sales revolution

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    10. How message monies are shifting

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