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    1. Coming of age : after learning some hard lessons, ag-chem gives TV adverting another go

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    2. Unraveling the pesticide tv ad dilemma : ag-chem marketers need to weigh all factors involved

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    3. Working the Washington scene : public-policy influencers, opinions leaders are targets of ag support message

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    4. Updates from ag/rural broadcasters

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    5. What's new in broadcasting

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    7. Highlights from the field

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    8. Nearly invisible ag sales revolution

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    10. How message monies are shifting

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    32. "Just once" is all it took : campaign scores with simplicity and "in-your-head" approach

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    33. A real show-stopper : video uses non-traditional cowboy humor to present facts and figures

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    34. Agency CEOs discuss future of agricultural communications

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    36. An advocate for agriculture : multi-faceted consumer awareness campaign bridging communications gap

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    37. Better by the bunch : controversial campaign rings up sweet sales for California grapes

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    40. Custom-made messages : database marketing helps companies communicate to the target audience

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    43. Fast forwarding to farm broadcasting's future

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    44. Heading for the hot spots : agri-marketers are scouting prime incentive travel destinations

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    45. Learning to be 'Caretakers All' : PR program teaches students how agriculture cares for the environment

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    46. Marketing masterpiece : Scepter, keep the message simple, let the product sell itself

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    49. Recipes of the best broadcasters : five NAFB members honored for cooking up unique ways to serve industry

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    50. Rising above the flood

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    51. Seeking readership studies

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    52. Sowing the seeds of persuasion : apple industry campaign serves as core component of pro-NAFTA efforts

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    53. Super soybean saturday : publisher, advertiser host seminars for midsouth producers

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    54. The magic of motivation : ninth annual survey reveals ag companies' preferences for premium items

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    56. The perfect fit

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    57. When an in-house book goes public : discovering the benefits of accepting ads for non-competing products

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    60. Information-hungry farmers look to the Internet for answers

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    61. Documentation is the difference

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    63. Local dealers of agricultural inputs: who's your buyer?

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    67. Agency perspectives on ad testing

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    68. Ag information in the digital ag

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    74. Customfarm broadcasting promises to beam upbenefits

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    75. Farm broadcasters are a farmer's best friend

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    76. Farm broadcasters offer tips on doing interviews

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    78. Profession's pioneers donated oomph to organization

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    83. Ag publications/companies public relations: partners in time

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    86. Building brands from the barn up: Heritage Acres finds success in local approach

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    89. Good to be real: beef promotion for girls has far-reaching effects

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    94. Marketing to dairy producers: updates from marketers, agencies

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    98. Making a stand for agriculture

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    99. Prose in finale

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