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    305. Back to basics : maximizing response rates leads to solid research results (marketing research, survey)

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    306. Back to the basics : direct-mail campaign points grape growers to more fruitful yields

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    313. Become a wizard of odds : how databases can enable you to perform magical feats of direct marketing

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    314. Becoming a classic : Hoard's Dairyman Cow Judging Contest craze carries on for 60 years

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    320. Beginnings, role, and development of NAFB [National Association of Farm Broadcasting]. Part of a section of this issue saluting the organization

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    325. Being the bearer of bad news

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    326. Benefits from an internship

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    329. Best in the field : companies pour big bucks into winning corn-yield contests

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    339. Better by the bunch : controversial campaign rings up sweet sales for California grapes

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    343. Big things come in small packages : direct-response postcards help marketers get their message to the customer

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    346. Biggest in the business : the latest lineup of communications shops with the greatest ag income (1991 top agricultural advertising, public relations agencies in the United States and Canada)

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    350. Blimp brings innovation, enables Syngenta to touch lives

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