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    2051. Will farmers accept biotechnology ? : research reveals general farm market sees benefits of this new science

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    2053. Winning the battle for customers : using database-driven communications to target an audience

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    2054. Winning the give-away game

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    2055. Winning the name game

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    2066. Women leading ag agencies

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    2070. Working out a partnership : strategies for reaching those behind-the-scenes but important professionals

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    2071. Working the Washington scene : public-policy influencers, opinions leaders are targets of ag support message

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    2072. Working the airwaves : a first-person account of why radio buys make sense

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    2073. Working the fields

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    2074. Working with agencies update

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    2076. You can't do that on television : unorthodox approach rings up sales in direct-marketing campaign

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    2078. You've come a long way, baby : ag advertising has evolved to stand proud among business-to-business ads

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