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    32. "Just once" is all it took : campaign scores with simplicity and "in-your-head" approach

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    33. A real show-stopper : video uses non-traditional cowboy humor to present facts and figures

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    34. Agency CEOs discuss future of agricultural communications

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    36. An advocate for agriculture : multi-faceted consumer awareness campaign bridging communications gap

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    37. Better by the bunch : controversial campaign rings up sweet sales for California grapes

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    40. Custom-made messages : database marketing helps companies communicate to the target audience

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