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    Start Over Journal Title Agri Marketing

    151. Winning the battle for customers : using database-driven communications to target an audience

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Book, Joel (author / President, Book & Co., Beloit, WI) and President, Book & Co., Beloit, WI
    Format:
    Journal article
    Publication Date:
    1990-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04419
    Journal Title:
    Agri Marketing
    Journal Title Details:
    28(6) : 23, 25

    152. A lot of fast talk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Borgman, Janis (author)
    Format:
    Journal article
    Publication Date:
    1993-06
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07099
    Journal Title:
    Agri Marketing
    Journal Title Details:
    31 (6) : 50-51
    Notes:
    James F. Evans Collection

    154. Beginnings, role, and development of NAFB [National Association of Farm Broadcasting]. Part of a section of this issue saluting the organization

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brand, Tom (author / Executive Director, NAFB)
    Format:
    Journal article
    Publication Date:
    2019-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10378
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(3) : 49, 64
    Notes:
    At the occasion of the 75th anniversary of NAFB.

    158. Mastering the complexities of workplace communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brandt, Erika (author)
    Format:
    Journal article
    Publication Date:
    2009-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29446
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(7) : 18-20
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=28614, Special supplement to September 2009 issue of Agri Marketing magazine.

    164. Marketing via conservation : by working together, four companies are reaching top producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brett, Kieran (author / Editor, Information Services, Fieldstone marketing & Public Relations LTD., Calgary, Alberta, Canada)
    Format:
    Journal article
    Publication Date:
    1992-02
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C06004
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (2) : 30-36
    Notes:
    James F. Evans Collection

    165. Marketing to the rural lifestylers: updates from marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brinkmeyer, Bruce (author), Finn, Thom (author), Parrish, Ron (author), Borgman, Tom (author), Hojnacki, Jennifer (author), Wostrel, Kellie (author), and Tarter, Josh (author)
    Format:
    Journal article
    Publication Date:
    2010-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29940
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(2) : 37-38, 40, 40-42

    167. Updates from agency leaders

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Broadhead, Dean (author), Opperman, Mike (author), Mayfield, Laura (author), Berg, Nolan (author), Nickerson, Greg (author), Johnson, Phil (author), Monroe, Mark (author), Kovac, F. Peter (author), Barr, Steve (author), and Quarry, Alan (author)
    Format:
    Journal article
    Publication Date:
    2008-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27748
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(4) : 28-29, 32, 34
    Notes:
    Posted at www.agrimarketingdigital.com/?iid=7767

    168. Ag commodity marketing helping hand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brock, Richard (author / Brock Associates)
    Format:
    Commentary
    Publication Date:
    2020-12
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12085
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58 : 34
    Notes:
    Via UI Library subscription., Owner-president of Brock Associates, Milwaukee, Wisconsin, describes his career, the services his firm provides, outlook for agricultural commodities, and farm policy changes anticipated with the new federal administration.

    171. Updates by ag communication trade association leaders

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bryant, Lisa (author), Taylor, Marcia Zarley (author), and Vorpahl, Gary (author)
    Format:
    Journal article
    Publication Date:
    2007-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26088
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(6) : 27-28
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45877

    175. Trade associations and checkoffs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bullerman, Kayla (author)
    Format:
    Journal articles
    Publication Date:
    2012-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00689
    Journal Title:
    Agri Marketing
    Journal Title Details:
    50(8) : 101-102, 104
    Notes:
    In the Commemorative Issue recognizing the 50th Anniversary of Agri Marketing magazine.

    176. Farmers adopting computers bit by bit

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bultena, Gordon L. (author), Hoiberg, E. (author), and Iowa State University, Dept. of Sociology and Anthropology; Iowa State University, Dept. of Sociology and Anthropology
    Format:
    Journal article
    Publication Date:
    1983
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00859
    Journal Title:
    Agri Marketing
    Journal Title Details:
    21(2) : 28, 30-31
    Notes:
    AgComm Teaching

    177. Farmers' job satisfaction high, outlook for agriculture guarded

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bultena, Gordon L. (author), Hoiberg, E. (author), and Iowa State University, Dept of Sociology and Anthropology; Iowa State University, Dept of Sociology and Anthropology
    Format:
    Journal article
    Publication Date:
    1983
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00792
    Journal Title:
    Agri Marketing
    Journal Title Details:
    21 (6) : 36, 38, 40
    Notes:
    AgComm Teaching

    181. Does the brand really matter?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burns, Joseph (author)
    Format:
    Journal article
    Publication Date:
    2003-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18723
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(5) : 38-39
    Notes:
    Reports the results of brand image research by Osborn &amp; Barr Communications, St. Louis, Missouri, based on feedback from growers in Midwest farm states. Discusses roles of brands, as well as of dealers, in agricultural marketing.

    186. Gibbs & Soell turns 40

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Camden, Ann (author)
    Format:
    journal article
    Publication Date:
    2010-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30170
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(4) : 40-41
    Notes:
    Describes "an independent global public relations firm with roots firmly planted in agricultural soil."

    187. 25 years of Canadian marketing : development of Canadian agribusiness

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cameron, James R. (author / Foster Advertising Limited, Winnipeg, Canada) and Foster Advertising Limited, Winnipeg, Canada
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02758
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(3, Part 2) : 28-32
    Notes:
    James F. Evans Collection

    188. The future of experiential marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Camma, David (author)
    Format:
    Journal article
    Publication Date:
    2020-12
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D12083
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58 : 19-22
    Notes:
    Via print subscription., Digital experience director of Osborn Barr Paramore (ABP) describes some marketing steps taken, "bringing our digital experience and experiential teams together to create new activations that work across channels." Examples included a NASCAR race experience for DEKALB at Kansas Speedway and a geodesic dome activation at Farm Progress Show 2019 for Nutrien Ag Solutions.

    189. The future of experiential marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Camma, David (author)
    Format:
    Journal article
    Publication Date:
    2020-12
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12113
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(619) : 19-22
    Notes:
    "Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.

    190. Utilizing social media in agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Andria (author), McGowen, Addie (author), Hallowell, Lori (author), Herren, Kendall (author), Thompson, Trista (author), Walter, Jeff (author), and Fisher, Marty (author)
    Format:
    Journal article
    Publication Date:
    2017-January/February
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08122
    Journal Title:
    Agri Marketing
    Journal Title Details:
    55(1) : 30-33

    191. Looking for answers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Caratelli, Caryn (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24362
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(5) : 28, 30
    Notes:
    "Best of Show" in the 2006 public relations competition of the National Agri-Marketing Association.

    194. Preparing to take a hike : U.S. Postal Service proposes 10.3 percent rate increase

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carlson, Gordon S. (author)
    Format:
    Journal article
    Publication Date:
    1994-06
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07698
    Journal Title:
    Agri Marketing
    Journal Title Details:
    32 (6) : 10
    Notes:
    James F. Evans Collection

    196. Emotion and the customer journey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Castro, Luciano (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11528
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(2) : 17
    Notes:
    Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.

    198. 25 years of audio-visual : changes in A/V communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Charlton, James (author / Charlton Photos/Video Productions, Mequon, WI) and Charlton Photos/Video Productions, Mequon, WI
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02760
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(3, Part 2) : 48-50
    Notes:
    James F. Evans Collection

    199. Don't be a robot

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Childres, Kristyn (author / Purdue University)
    Format:
    Commentary
    Publication Date:
    2013-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01545
    Journal Title:
    Agri Marketing
    Journal Title Details:
    51(4) : 19
    Notes:
    Tips for planning an "elevator pitch."