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    109. AG's message hits home with consumers : FoodWatch going strong to reveal how industry is 'growing better every day'

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    111. AMS organization updates

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    113. APS "spring break" in Tampa informs, entertains, rejuvenates

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    125. Ad testing or market research?

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    128. Add tele- to the marketing mix : four case histories of successful programs

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    129. Adding an edge : telemarketing provides direct, personal contact with consumers

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    130. Adding the personal touch : new technology offers marketers tempting ways to target messages

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