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    203. Key research questions answered

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Jan (author), Claussen, Ron (author), Fraser, Kent (author), Jasper, Robert G. (author), and Klobucar, Tom (author)
    Format:
    Journal article
    Publication Date:
    2009-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29108
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(4) : 62-64
    Notes:
    Representatives of five market research firms that serve agricultural clients focus on needs, methods and analysis of results.

    206. Marketing to the rural lifestyler: updates from marketers and agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haller, Ted (author), Opperman, Mike (author), Roads, Craig (author), Paul, Ken (author), and Levitt, Katie (author)
    Format:
    Journal article
    Publication Date:
    2009-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29166
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(2) : 26, 28, 30-31

    211. Agriculture's consumer outreach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smith, P. Gregory (author), Shoultz, Jason (author), Driscoll, Pat (author), Gottsch, Raquel (author), and Tank, Linda (author)
    Format:
    Journal article
    Publication Date:
    2009-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29439
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(8) : 24-25, 27
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=29709, Examples of current efforts by agricultural firms and organizations to educate the consumer about modern agriculture.

    212. Inquiring minds want to know: ag/rural broadcasting update

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Saylor, Jennifer (author)
    Format:
    Journal article
    Publication Date:
    2009-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29440
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(8) : 34
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=29709, Describes a media-use survey being planned.

    213. New faces, new ideas, traditions: ag/rural broadcasting update

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Saylor, Jennifer (author)
    Format:
    Journal article
    Publication Date:
    2009-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29441
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(8) : 36-37
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=29709, Describes a media-use survey being planned.

    215. NAFB broadcasters' updates

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ketelsen, Lynn (author), Adams, Mike (author), Rook, Michelle (author), Hays, Ron (author), Wick, Don (author), and Young, Cyndi (author)
    Format:
    Journal article
    Publication Date:
    2009-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29443
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(8) : 40-43
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=29709

    218. Mastering the complexities of workplace communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brandt, Erika (author)
    Format:
    Journal article
    Publication Date:
    2009-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29446
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(7) : 18-20
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=28614, Special supplement to September 2009 issue of Agri Marketing magazine.

    223. Rural lifestyle media updates

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schwalbe, Julie (author), Brown, Eric (author), Wilson, Greg (author), Hansen, Mike (author), and Ellis, Michael (author)
    Format:
    Journal article
    Publication Date:
    2009-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29451
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(7) : 45-48
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=29085

    224. Devoted to the rural lifestyler

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2009-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29452
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(7) : 50
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=29085, Features Ogden Publications, Topeka, Kansas, publisher of Grit, Capper's publications and other rural lifestyle periodicals.

    231. New owner, new services

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2009-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29596
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47( 9 ) : 42-43
    Notes:
    Posted at http://www.agrimarketing.com, Features Farm Market ID, a provider of databases and related services to agri-marketers.

    232. Targeting display advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bishop, Stephanie (author)
    Format:
    Journal article
    Publication Date:
    2009-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29597
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47( 9 ) : 44-45
    Notes:
    Posted at http://www.agrimarketing.com, Features a "Farmers' Forecast" web site from Monsanto.

    233. Support grows for editorial ethics

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, Jim (author), Roberts, Owen (author), and Simon, Karen (author)
    Format:
    Journal article
    Publication Date:
    2009-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29598
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47( 9 ) : 48
    Notes:
    Posted at http://www.agrimarketing.com, Results of three surveys - 1988, 1998 and 2008 - among AAEA members about advertiser influence on editorial content.

    236. Evolution of a media giant

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2009-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29601
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47( 9 ) : 53
    Notes:
    Posted at http://www.agrimarketing.com, Features Meredith Corporation, which has roots in agricultural publishing and recently was named Publisher of the Year by Ad Age magazine.

    239. Marketing to the rural lifestylers: updates from marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brinkmeyer, Bruce (author), Finn, Thom (author), Parrish, Ron (author), Borgman, Tom (author), Hojnacki, Jennifer (author), Wostrel, Kellie (author), and Tarter, Josh (author)
    Format:
    Journal article
    Publication Date:
    2010-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29940
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(2) : 37-38, 40, 40-42

    240. Marketing to dairy producers: updates from marketers, agencies

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Jon (author), Unterweger, Brittany (author), Huyser, Chad (author), and Kruse, Lyle (author)
    Format:
    Journal article
    Publication Date:
    2010-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29941
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(2) : 44-46

    241. What agri-marketers want

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kronberg, Gene (author), Degnan, Annette (author), Truesdell, T.C. (author), and Egan, Michele (author)
    Format:
    journal article
    Publication Date:
    2010-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30168
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(4) : 28-29
    Notes:
    Four agri-marketers describe expections of their marketing communications agencies.

    242. What's new at your shop?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martin, Diane (author), Broadhead, Dean (author), Guse, Greg (author), Johnson, Phil (author), Turley, Michael (author), Reierson, Roger (author), Young, Jeff (author), and Gale, Mark (author)
    Format:
    journal article
    Publication Date:
    2010-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30169
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(4) : 30, 34, 36, 38
    Notes:
    Representatives of eight leading marketing communications agencies describe what's new in their operations.

    243. Gibbs & Soell turns 40

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Camden, Ann (author)
    Format:
    journal article
    Publication Date:
    2010-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30170
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(4) : 40-41
    Notes:
    Describes "an independent global public relations firm with roots firmly planted in agricultural soil."

    244. Largest communications agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    journal article
    Publication Date:
    2010-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30171
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(4) : 42-44, 46-50
    Notes:
    Annual listing of the largest marketing communications firms whose clients sell products and services within the agricultural industry and/or the rural lifestyle consumer market.

    245. Emphasizing local content

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Conlon, Mark (author / Lee Agri-Media)
    Format:
    journal article
    Publication Date:
    2010-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30172
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(4) : 51
    Notes:
    Reports on Lee Agri-Media publications in the Upper Midwest and Great Plains.

    249. Safety Day program markets 15 years

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Weeda, Dee (author)
    Format:
    Journal article
    Publication Date:
    2010-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30203
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(3) : 20
    Notes:
    Features the Progressive Agriculture Safety Day program through Extension, 4-H, FFA and Farm Bureau.

    253. Updates from ag/rural broadcasters

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Adams, Mike (author / AgriTalk), Bauer, Kyle (author / KFRM, Clay Center, Kansas), Coyle, Rick (author / Northern Ag Network), Hansen, Mike (author / RFD-TV), and Lancaster, Curt (author / Texas Farm Bureau Network)
    Format:
    Journal article
    Publication Date:
    2010-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30207
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(3) : 66, 68-70

    254. Hoard's celebrates 125 years

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hushon, Casey (author)
    Format:
    Journal article
    Publication Date:
    2010-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30208
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(3) : 66, 68-70
    Notes:
    Recognizes the history and contributions of Hoard's Dairyman, founded in January 1885.

    256. New media usage study released

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Custer, Steve (author), Haller, Ted (author), Terpstra, Ashley (author), Poock, Nicole (author), and Malinovic, Nesh (author)
    Format:
    Journal article
    Publication Date:
    2010-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30484
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(6) : 22-24

    268. Broadcast questions answered

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cunningham, Cindy (author), Landa, Robert (author), Barrows, Janet (author), Rosner, Pat (author), and Schroeder, Kiersten (author)
    Format:
    Journal article
    Publication Date:
    2010-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30610
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(8) : 32, 34, 36
    Notes:
    Posted at http://www.agrimarketing.com

    270. NAFB broadcasters' updates

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ketelsen, Lynn (author), Rook, Michelle (author), Bauer, Kyle (author), Coyle, Rick (author), and Jarand, Alan (author)
    Format:
    Journal article
    Publication Date:
    2010-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30612
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(8) : 38-41
    Notes:
    Posted at http://www.agrimarketing.com

    271. Fifty years and counting

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Saylor, Jennifer (author)
    Format:
    Journal article
    Publication Date:
    2010-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30613
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(8) : 41
    Notes:
    Describes the career of farm broadcaster Orion Samuelson during 50 years at WGN Radio, Chicago.

    277. Success in the land of giants

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2010-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35730
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(9) : 32-34
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=43328, Features 2010 Product of the Year, AgriGold's GIANTS technology for corn growers.

    278. Giant products supported by GIANT promotion

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sisk, Samantha (author)
    Format:
    Journal article
    Publication Date:
    2010-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35731
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(9) : 36, 38
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=43328, Describes GIANTS marketing campaign by AgriGold.

    279. Collaboration creates success

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2010-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35732
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(9) : 40, 42, 44
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=43328, 2010 New Product of the Year, SmartStax trait combination co-developed by Dow AgroSciences and Monsanto for insect control in corn.

    280. Bringing SmartStax to market

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2010-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35733
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(9) : 46, 48
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=43328, Marketing approaches used to introduce the SmartStax trait combination co-developed by Dow AgroSciences and Monsanto for insect control in corn.

    281. Questions about direct answered

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schroeder, Troy (author), Mandel, Maggie (author), Kovac, Chris (author), and Grothey, Andrah (author)
    Format:
    Journal article
    Publication Date:
    2010-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35734
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(9) : 60, 62-63
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=43328

    283. Looking good: social desirability bias in market research

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Olynk, Nicole (author), Tonsor, Glynn (author), and Wolf, Christopher (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35968
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(1) : 40
    Notes:
    Posted at http://www.agrimarketingdigital.com

    285. Marketing to the rural lifestyler: updates from marketers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nelson, Barry (author), Fritts, Dwight (author), Nealey, Matt (author), Beadle, Donna (author), and Rakestraw, Dain (author)
    Format:
    Journal article
    Publication Date:
    2011-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36107
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(2) : 22-25

    289. Updates from agricultural broadcasters

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Oppold, Mark (author), Steever, Tom (author), Rahjes, Ken (author), Adkison, Janet (author), Hill, Lindsay (author), and Grebner, Meghan (author)
    Format:
    Journal article
    Publication Date:
    2011-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36346
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(3) : 63-67

    292. Get your customers talking

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Foltz, John (author), Alexander, Corinne (author), Fulton, Joan (author), Kapetanovic, Kristyn (author), and Xu, Pei (author)
    Format:
    Journal article
    Publication Date:
    2011-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36460
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(4) : 23

    294. What's new in the agency business?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Davies, Evan (author), Martin, Diane (author), Opperman, Mike (author), Schroeder, Troy (author), Camden, Ann Gottbrath (author), Steever, Sara (author), Young, Jeff (author), and George, JoDee (author)
    Format:
    Journal article
    Publication Date:
    2011-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36462
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(4) : 30-31, 34, 36

    296. Changes make for opportunity

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2011-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36464
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(4) : 50, 52, 54, 56
    Notes:
    Features the career and contributions of the 2011 National Agri-Marketing Association Agri-Marketer of the Year.