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    51. Seeking readership studies

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    52. Sowing the seeds of persuasion : apple industry campaign serves as core component of pro-NAFTA efforts

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    53. Super soybean saturday : publisher, advertiser host seminars for midsouth producers

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    54. The magic of motivation : ninth annual survey reveals ag companies' preferences for premium items

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    56. The perfect fit

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    57. When an in-house book goes public : discovering the benefits of accepting ads for non-competing products

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    60. Information-hungry farmers look to the Internet for answers

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    61. Documentation is the difference

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    63. Local dealers of agricultural inputs: who's your buyer?

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    67. Agency perspectives on ad testing

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    68. Ag information in the digital ag

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    74. Customfarm broadcasting promises to beam upbenefits

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    75. Farm broadcasters are a farmer's best friend

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    76. Farm broadcasters offer tips on doing interviews

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    78. Profession's pioneers donated oomph to organization

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    83. Ag publications/companies public relations: partners in time

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    86. Building brands from the barn up: Heritage Acres finds success in local approach

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    89. Good to be real: beef promotion for girls has far-reaching effects

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    94. Marketing to dairy producers: updates from marketers, agencies

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    98. Making a stand for agriculture

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    99. Prose in finale

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