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    109. AG's message hits home with consumers : FoodWatch going strong to reveal how industry is 'growing better every day'

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    111. AMS organization updates

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    113. APS "spring break" in Tampa informs, entertains, rejuvenates

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    125. Ad testing or market research?

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    128. Add tele- to the marketing mix : four case histories of successful programs

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    129. Adding an edge : telemarketing provides direct, personal contact with consumers

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    130. Adding the personal touch : new technology offers marketers tempting ways to target messages

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    156. Ag commodity marketing helping hand

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    160. Ag communicators take home the gold : ARC awards recognize top public relations activities (Agricultural Relations Council)

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    167. Ag industry game changers

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    168. Ag information in the digital ag

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    171. Ag media : new players in an old game (new communications vehicles are finding a niche)

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    175. Ag publications/companies public relations: partners in time

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    176. Ag publishers view future landscape with promise

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    185. Ag's influencer : third-party testing, programs serve as information source to farmers

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    194. Agencies put their best foot forward when promoting themselves - 'Client finder' nails new business

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    195. Agencies put their best foot forward when promoting themselves - a pragmatic, year-long promotion keeps agency top-of-mind

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    196. Agencies put their best foot forward when promoting themselves - the story behind the farmer and the suit

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    197. Agency CEOs discuss future of agricultural communications

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