8pgs, Following is Agri Marketing's annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or to the rural lifestyle consumer.
Via UI Library subscription., Owner-president of Brock Associates, Milwaukee, Wisconsin, describes his career, the services his firm provides, outlook for agricultural commodities, and farm policy changes anticipated with the new federal administration.
Via UI Library subscription, Invited comments from representatives of three firms that provide outsourcing services involving agri-marketing during the pandemic.
Via print subscription., Digital experience director of Osborn Barr Paramore (ABP) describes some marketing steps taken, "bringing our digital experience and experiential teams together to create new activations that work across channels." Examples included a NASCAR race experience for DEKALB at Kansas Speedway and a geodesic dome activation at Farm Progress Show 2019 for Nutrien Ag Solutions.
"Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.
UI Library subscription., Update on progress and activities of the National Association of Farm Broadcasting (NAFB) Foundation, including student internships and scholarships, as well as fund-raising efforts.
UI Library subscription., Introduction of Gary Truitt and Joe Cornely as new inductees into the Hall of Fame of the National Association of Farm Broadcasting (NAFB).
Describes a disruption in past sales and marketing approaches related to food, consumers, and agriculture. Offers counsel for training of ag salespeople for the future.
UI Library subscription., Report about a National AgriMarketing Association award-winning docudrama, "30 Harvests." It was produced for the U.S. Farmers and Ranchers in Action (USFRA) organization to encourage food companies to join with agriculture in the battle against climate change. Describes the origin and production of this film, as well as the planning for a paid media budget by USFRA and the CLUTCH consultancy/agency, Minneapolis, Minnesota.
UI Library subscription., Update on agricultural/rural broadcasting in the U.S., including recent survey results about listenership and about the News Service of the National Association of Farm Broadcasting.
Summary of changes associated with the 100-year history of the American Agricultural Editors' Association, as well as future challenges and opportunities.
Describes an expanded farmers, farming and agriculture presence in the John Deere exhibit at CES, formerly known as the Consumer Electronics Show, "world's largest technology event."
Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.
Print copy from publisher by subscription. 154 pages., Annual directory and guide including sections: companies, marketing services, agencies, agricultural publications, broadcast, e-business associations, telephone directory, National Agri-Marketing Association (NAMA) directory, and Canadian Agri-Marketing Association (CAMA) directory.
Author emphasizes the value of farm broadcasters in sharing information about the numerous initiatives supported by the agricultural organizations such as the American Soybean Association.
President of the National Association of Farm Broadcasting provides a current focus on agricultural and rural broadcasting in support of American agriculture.
National Association of Farm Broadcasting (NAFB) staff summarizes findings of 2019 listenership research and unique capabilities of audio media in providing farmers with timely, "hands free" information.
