1. Creating brand identity creates demand for a commodity Collection: Agricultural Communications Documentation Center (ACDC) Format: Journal article Publication Date: 2007-11 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26630 Journal Title: Agri Marketing Journal Title Details: 45(9) : 34, 36 Notes: Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.