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    Start Over You searched for: Publication Year 1988 Remove constraint Publication Year: 1988 Journal Title Agri Marketing Remove constraint Journal Title: Agri Marketing

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    21. From MARS to family farm : Du Pont / Mojo appeal to the mind and the heart (Midwest Agronomic Report Service)

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    22. Gone with the whim : where have the once-famous ag ad agencies gone?

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    23. History of rural radio

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    24. How an agency promotes itself : an inside look at The John Volk Co

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    25. How can broadcasters best serve advertisers?

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    26. In search of measurement : six simple techniques to rate your PR program

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    28. In-house vs. out-of-house : gauging when to go it alone or call on a research supplier

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    29. Marketing masterpiece : Scepter, keep the message simple, let the product sell itself

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    30. New era, new deal : dealer / manufacturer relations changing in farm equipment industry

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