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    Start Over Publication Year 1986 Subject Term animal health Journal Title Agri Marketing

    1. Anatomy of a new product launch : how Pfizer mounted a marketing campaign to educate dairy farmers about Paratect

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyer, Kathy (author / Account Executive, Rumrill-Hoyt Inc., Rochester, NY) and Account Executive, Rumrill-Hoyt Inc., Rochester, NY
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01114
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(4) : 38-39
    Notes:
    AgComm Teaching

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