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    Start Over Publication Year 1986 Subject Term advertising research Journal Title Agri Marketing

    1. Ad testing or market research?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Teague, Charlie (author / Creative Director, Bader Rutler & Associates Inc., Brookfield, WI) and Creative Director, Bader Rutler & Associates Inc., Brookfield, WI
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01101
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(3) : 53
    Notes:
    AgComm Teaching

    2. Focus groups conducted over the phone ... or in person

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Quirk, Tom (author / President, Rockwell Research Corp., St. Paul, MN) and President, Rockwell Research Corp., St. Paul, MN
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01102
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(3) : 54
    Notes:
    AgComm Teaching

    3. Why use psychographics to research farmers?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Spaulding, Susan (author / Research Director, Valetine-Radford Inc., Kansas City, MO) and Research Director, Valetine-Radford Inc., Kansas City, MO
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01103
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(3) : 52-53
    Notes:
    AgComm Teaching

    4. What farmers like and dislike about being researched : surveying is a positive experience for many farmers, but some question researchers' methods

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kreps, Lyle (author / Director of Research, Successful Farming magazine, Des Moines, IA) and Director of Research, Successful Farming magazine, Des Moines, IA
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01107
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(3) : 44, 46-47
    Notes:
    AgComm Teaching