Publication Year: 1976 / Journal Title: Agri Marketing

1. "How 5 agencies lost my account" or how not to win clients and influence ad managers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bealke, C.F. (author)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00998
Journal Title:: Agri Marketing
Journal Title Details:: 14(9): 60-61
Notes:: AgComm Teaching

2. 200 years and still selling

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lapp, C.L. (author)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00964
Journal Title:: Agri Marketing
Journal Title Details:: 14(1): 14, 16
Notes:: AgComm Teaching

3. AMS survey reveals ad managers pay up

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00982
Journal Title:: Agri Marketing
Journal Title Details:: 14(6): 64
Notes:: AgComm Teaching

4. Ag photographers/writers of the year

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00967
Journal Title:: Agri Marketing
Journal Title Details:: 14(1): 38
Notes:: AgComm Teaching

5. Agency man completes 25 years on 1 account

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00984
Journal Title:: Agri Marketing
Journal Title Details:: 14(6): 44
Notes:: AgComm Teaching

6. Agri-marketers, meet your new customer

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00974
Journal Title:: Agri Marketing
Journal Title Details:: 14(5): 37-38, 40, 42
Notes:: AgComm Teaching

7. An annual report that gets read every day of the year

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00988
Journal Title:: Agri Marketing
Journal Title Details:: 14(5): 78
Notes:: AgComm Teaching

8. Big challenges facing marketers in 1980's

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00966
Journal Title:: Agri Marketing
Journal Title Details:: 14(1): 62
Notes:: AgComm Teaching

9. CENEX - a company that made a name for itself

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00962
Journal Title:: Agri Marketing
Journal Title Details:: 14(1): 55-58
Notes:: AgComm Teaching

10. COOP management training and a whole lot more

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B01002
Journal Title:: Agri Marketing
Journal Title Details:: 14(11): 12, 14, 16-17, 21
Notes:: AgComm Teaching

11. Crash course for dealers in answering customer questions

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00981
Journal Title:: Agri Marketing
Journal Title Details:: 14(6): p60, Jun 1976
Notes:: AgComm Teaching

12. Cyanamid lets the cat out to prowl

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00948
Journal Title:: Agri Marketing
Journal Title Details:: 14(4): 30-33
Notes:: AgComm Teaching

13. Dealer councils: how to get them going and keep them going

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Symonds, B.K. (author)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00976
Journal Title:: Agri Marketing
Journal Title Details:: 14(5): 17-18, 22
Notes:: AgComm Teaching

14. Direct mail keys chevron marketing: dealers sponsor and place all fertilizer or service ads

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00977
Journal Title:: Agri Marketing
Journal Title Details:: 14(5): 106-108, 110
Notes:: AgComm Teaching

15. Direct mail: making big impression with small budget

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: O'Brien, B. (author)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00978
Journal Title:: Agri Marketing
Journal Title Details:: 14(5): 112, 114-115
Notes:: AgComm Teaching

16. Donna Jane Cockerill: half of the top management at Schuyler labs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Symonds, B.K. (author)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00997
Journal Title:: Agri Marketing
Journal Title Details:: 14(9): 40-41
Notes:: AgComm Teaching

17. Early planning prompts bicentennial bonanza

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00961
Journal Title:: Agri Marketing
Journal Title Details:: 14(1): 30-31
Notes:: AgComm Teaching

18. FUNK plants a new stand

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00999
Journal Title:: Agri Marketing
Journal Title Details:: 14(10): 26-28, 30, 54
Notes:: AgComm Teaching

19. Farm shows: giving your exhibit the business

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00986
Journal Title:: Agri Marketing
Journal Title Details:: 14(6): 29-30, 32
Notes:: AgComm Teaching

20. Farm shows: your new customer means business

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00985
Journal Title:: Agri Marketing
Journal Title Details:: 14(5): 25-26, 28
Notes:: AgComm Teaching

21. Farmers take the stand on your ads

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00972
Journal Title:: Agri Marketing
Journal Title Details:: 14(5): 72-74
Notes:: AgComm Teaching

22. Farmers want your help

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00973
Journal Title:: Agri Marketing
Journal Title Details:: 14(5): 75
Notes:: AgComm Teaching

23. Farmhand's traveling show

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00975
Journal Title:: Agri Marketing
Journal Title Details:: 14(5): 58-60
Notes:: AgComm Teaching

24. Four companies pool efforts for crop clinics

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00965
Journal Title:: Agri Marketing
Journal Title Details:: 14(1): 18
Notes:: AgComm Teaching

25. Generating inquiries for the miracle of direct selling

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00980
Journal Title:: Agri Marketing
Journal Title Details:: 14(6): 50-52
Notes:: AgComm Teaching

26. Graduating agri-marketers: the Cal Poly approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B01062
Journal Title:: Agri Marketing
Journal Title Details:: 14(8): 32
Notes:: AgComm Teaching

27. Graduating agri-marketers: the Purdue approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B01061
Journal Title:: Agri Marketing
Journal Title Details:: 14(8): 28, 30, 32
Notes:: AgComm Teaching

28. Here's a meeting promo that'll stick to your schedule

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00979
Journal Title:: Agri Marketing
Journal Title Details:: 14(4): 44
Notes:: AgComm Teaching

29. How Hesston rounds up its own tv networks

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10670
Journal Title:: Agri Marketing
Journal Title Details:: 14(4) : 43-46

30. How Nesston rounds up its own TV network

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00950
Journal Title:: Agri Marketing
Journal Title Details:: 14(4): 43-46
Notes:: AgComm Teaching

31. How do you broadcast media stack up on the market news scale?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kroupa, G. (author / University of Wisconsin-Madison) and University of Wisconsin-Madison
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00951
Journal Title:: Agri Marketing
Journal Title Details:: 14(4): 34, 36, 38
Notes:: AgComm Teaching. Eugene A. Kroupa Collection.

32. How do your broadcast media stack up on the market news scale?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kroupa, Gene (author)
Format:: Journal article
Publication Date:: 1976-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10663
Journal Title:: Agri Marketing
Journal Title Details:: 14(4) : 34, 36, 38

33. How to buy ag photography

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B01056
Journal Title:: Agri Marketing
Journal Title Details:: 14(8): 53-56
Notes:: AgComm Teaching

34. How your company can promote Ag Day '76

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00963
Journal Title:: Agri Marketing
Journal Title Details:: 14(1): 24-25
Notes:: AgComm Teaching

35. Intensity and selectivity combine for training program

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00953
Journal Title:: Agri Marketing
Journal Title Details:: 14(3): 37-39, 41
Notes:: AgComm Teaching

36. Is there a future for TV in farm advertising?

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00949
Journal Title:: Agri Marketing
Journal Title Details:: 14(4): 20, 24
Notes:: AgComm Teaching

37. Marketing research leads to AGRICO's "no brand name" program

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B01000
Journal Title:: Agri Marketing
Journal Title Details:: 14(10): 32-34
Notes:: AgComm Teaching

38. NAFB Doane study off and running

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00955
Journal Title:: Agri Marketing
Journal Title Details:: 14(3): 62d
Notes:: AgComm Teaching

39. New business: you can't lose what you ain't got

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Scott, J.I. (author)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B01005
Journal Title:: Agri Marketing
Journal Title Details:: 14(11): 48-49
Notes:: AgComm Teaching

40. Position the product: finding your rung in life

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Geltzer, H. (author / Ries & Geltzer) and Ries & Geltzer
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00954
Journal Title:: Agri Marketing
Journal Title Details:: 14(3): 20-22, 26
Notes:: AgComm Teaching

41. The big dog and pony show or maybe you call them news conferences...as seen by the agency PR person

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richardson, L.J. (author / Gibbs & Soell) and Gibbs & Soell
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00959
Journal Title:: Agri Marketing
Journal Title Details:: 14(2): 34-35
Notes:: AgComm Teaching

42. The big dog and pony show or maybe you call them news conferences...as seen by the company PR person

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dierbeck, J.J. (author / International Harvester Co.) and International Harvester Co.
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00958
Journal Title:: Agri Marketing
Journal Title Details:: 14(2): 33, 38
Notes:: AgComm Teaching

43. The big dog and pony show or maybe you call them news conferences...as seen by the media

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fogarty, B. (author / Implement & Tractor magazine) and Implement & Tractor magazine
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00957
Journal Title:: Agri Marketing
Journal Title Details:: 14(2): 32, 36, 38
Notes:: AgComm Teaching

44. The big dog and pony shows or maybe you call them news conferences

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00956
Journal Title:: Agri Marketing
Journal Title Details:: 14(2): 31
Notes:: AgComm Teaching

45. The biggest little conference in the world

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B00952
Journal Title:: Agri Marketing
Journal Title Details:: 14(4): 72, 74
Notes:: AgComm Teaching

46. The graduates: just try to find one who's had an agri-marketing or sales curriculum

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B01057
Journal Title:: Agri Marketing
Journal Title Details:: 14(8): 15
Notes:: AgComm Teaching

47. The graduates: just try to find one who's had an agri-marketing or sales curriculum...what the companies say

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B01058
Journal Title:: Agri Marketing
Journal Title Details:: 14(8): 17, 20, 22, 26
Notes:: AgComm Teaching

48. The graduates: just try to find one who's had an agri-marketing or sales curriculum...what the salespeople say

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B01059
Journal Title:: Agri Marketing
Journal Title Details:: 14(8): 20, 22, 24, 26
Notes:: AgComm Teaching

49. The graduates: just try to find one who's had an agri-marketing or sales curriculum...what the schools say

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B01060
Journal Title:: Agri Marketing
Journal Title Details:: 14(11): 16-17, 26
Notes:: AgComm Teaching

50. The top 50 agencies: U.S. advertising agencies billing the most in agricultural account

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: B01003
Journal Title:: Agri Marketing
Journal Title Details:: 14(11): 45-46
Notes:: AgComm Teaching

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